Publication:

Kano-model應用在體育課程品質定位之研究

本文主要目的是探討Kano-model應用在體育課程品質定位之研究。對於如何提升學生在體育課程上的學習滿意度，一直是體育界不斷研究的議題，若能找出相關影響學習滿意度的因素，必定能使學生在體育課程上更加投入及參與，並提升學生的學習效果。本研究利用Kano-model二維品質模式，設計影響體育課品質因素之問卷，以正反二面之答案進行資料分析，其目的瞭解學生在體育課程所要求之品質定位，以其滿足學生在體育課學習上的需求。

本文中利用Kano模式將品質要素分類，採用相對多數方式將品質要素歸類為五大項：魅力要素、線性要素、當然要素、無差異要素、反向要素。經研究分析得到以下結論：一、在課程內容方面：10個品質要素中，3項要素被歸為線性品質要素，7項品質要素被歸為無差異要素。在教學方式方面：10個品質要素中，6項要素被歸為線性品質要素，4項品質要素被歸為無差異要素。在線上輔助方面：5個品質要素均為無差異要素。二、不同的年級，對教學方式的部分品質要素之看法有顯著之差異。三、利用Matzler提出的品質改善指標，計算出各品質要素的滿足程度及不滿足程度。四、依據品質改善指標，本文提出建議，以提升體育課程教學的滿意度。

Abstract

The purpose of this study discussed the qualities attributies of the physical course based on Kano-Model. How to promote the student’s learning performance is very important in physical educational field. If we can find the related factors of influencing students’learning satisfaction, that will let students’ course choosing more eagerly and promote the student’s learning performance. In this study, we applied the Kano’s two-dimension model to design the questionnaire collecting the related requirements about the physical course. The collecting data included the positive and negative answers. The purpose of the data analysis is to understand students’ course choosing motivation and requirement quality of the physical courses.

The Kano’s model classify the quality attributes as must-be quality, one-dimensional quality, attractive quality, indifferent quality and reverse quality. The results of this study showed that (1) 3 items were classified as one-dimensional quality, 7 items were classified as indifferent quality in the course content. 6 items were classified as one-dimensional quality, 4 items were classified as indifferent quality in the teaching method. All 5 items were classified as indifferent quality in the on-line teaching. (2) There were statistically significant differences between students with different grades for some quality attributes in the teaching method. (3) This study used the Matzler′s quality improvement index to calculate the extent of satisfaction and extent of dissatisfaction. (4) According to the result of this study, we proposed some strategy to raise the satisfaction of physical course.