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東豐自行車綠廊遊客目的地意象、休閒涉入、地方依附與忠誠度之關連性研究

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dc.contributor.advisor沈易利
dc.contributor.advisorShen, I-Li
dc.creator林宗瑤
dc.creatorLin, Thung-Yao
dc.date2011
dc.date.accessioned2017-02-27T07:22:42Z
dc.date.accessioned2025-07-30T15:30:28Z
dc.date.available2017-02-27T07:22:42Z
dc.date.issued2017-02-27T07:22:42Z
dc.description學位類別：碩士
dc.description校院名稱：國立台灣體育大學
dc.description系所名稱：休閒運動管理研究所
dc.description學號：19802007
dc.description畢業學年度：99年
dc.description論文頁數：92頁
dc.description.abstract　　本研究目的旨在探討自行車遊客之目的地意象、休閒涉入、地方依附與忠誠度之概況與關連性，以及不同人口統計變數的影響關係。本研究對象為東豐自行車綠廊遊客，總計發放600份問卷，扣除無效問卷後，有效問卷為416份。結構方程模式分析結果發現，本研究各路徑皆達顯著水準，研究假設獲得支持，地方依附在目的地意象與休閒涉入對忠誠度的影響關係中具有部分中介效果。在差異性分析上，僅性別對於忠誠度之影響達顯著水準，女性得分顯著大於男性得分。本研究並提出相關研究結論與建議，作為自行車道管理單位與未來研究的參考依據。
dc.description.abstract　　The purposes of this study were to explore the relationships and development of destination image, leisure involvement, place attachment and loyalty of recreational cyclists, and understand the influence of different demographic variables. The participants were 600 recreational cyclists in Tong-Fon bikeway green corridor, the valid questionnaires were 416. The results of structural equation modeling showed that every path was significant and supported, and the research model was partial mediation model. The differentiation analysis showed that only sex to loyalty was significant, the scores of women were higher than men. Researcher provide some suggestions for management organizations and future researches.
dc.description.tableofcontents目　次 第壹章　緒論……………………………………………………………1 　第一節　研究背景與動機……………………………………………1 　第二節　研究目的……………………………………………………3 　第三節　研究問題……………………………………………………4 　第四節　研究假設……………………………………………………4 　第五節　名詞操作性定義……………………………………………4 第貳章　文獻探討………………………………………………………6 　第一節　自行車活動簡介……………………………………………6 　第二節　目的地意象之定義、功能與衡量…………………………8 　第三節　休閒涉入之定義與衡量……………………………………14 　第四節　地方依附之定義與衡量……………………………………17 　第五節　忠誠度之定義與衡量………………………………………22 　第六節　相關研究……………………………………………………27 　第七節　結構方程模式簡介…………………………………………32 第參章　研究方法………………………………………………………34 　第一節　研究架構……………………………………………………34 　第二節　研究步驟……………………………………………………35 　第三節　研究對象……………………………………………………36 　第四節　研究工具與取樣方法………………………………………36 　第五節　資料分析……………………………………………………42 第肆章　研究結果………………………………………………………44 　第一節　描述性統計…………………………………………………44 　第二節　差異性分析…………………………………………………49 　第三節　結構方程模式分析…………………………………………57 第伍章　結論與建議……………………………………………………63 　第一節　結論…………………………………………………………63 　第二節　建議…………………………………………………………65 參考文獻…………………………………………………………………67
dc.format.extent487636 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://ir.ntus.edu.tw/handle/987654321/71062
dc.languagezh-TW
dc.publisher休閒運動管理研究所
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dc.subject目的地意象;休閒涉入;地方依附;忠誠度
dc.subjectdestination image;leisure involvement;place attachment;loyalty
dc.title東豐自行車綠廊遊客目的地意象、休閒涉入、地方依附與忠誠度之關連性研究
dc.titleTHE RELATIONSHIPS OF DESTINATION IMAGE, LEISURE INVOLVEMENT, PLACE ATTACTMENT AND LOYALTY OF RECREATIONAL CYCLISTS IN TONG-FON BIKEWAY GREEN CORRIDOR
dc.typethesis
dspace.entity.typePublication

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學位論文(103學年度之前)