Publication:

東豐自行車綠廊遊客目的地意象、休閒涉入、地方依附與忠誠度之關連性研究

本研究目的旨在探討自行車遊客之目的地意象、休閒涉入、地方依附與忠誠度之概況與關連性，以及不同人口統計變數的影響關係。本研究對象為東豐自行車綠廊遊客，總計發放600份問卷，扣除無效問卷後，有效問卷為416份。結構方程模式分析結果發現，本研究各路徑皆達顯著水準，研究假設獲得支持，地方依附在目的地意象與休閒涉入對忠誠度的影響關係中具有部分中介效果。在差異性分析上，僅性別對於忠誠度之影響達顯著水準，女性得分顯著大於男性得分。本研究並提出相關研究結論與建議，作為自行車道管理單位與未來研究的參考依據。

The purposes of this study were to explore the relationships and development of destination image, leisure involvement, place attachment and loyalty of recreational cyclists, and understand the influence of different demographic variables. The participants were 600 recreational cyclists in Tong-Fon bikeway green corridor, the valid questionnaires were 416. The results of structural equation modeling showed that every path was significant and supported, and the research model was partial mediation model. The differentiation analysis showed that only sex to loyalty was significant, the scores of women were higher than men. Researcher provide some suggestions for management organizations and future researches.