Publication:
影響居民對日月潭萬人泳渡的態度之研究

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dc.contributor.advisor黃錦煌
dc.contributor.advisorHuang, Chin-Huang
dc.creator游佩藝
dc.creatorYou, Pei-Yi
dc.date2013
dc.date.accessioned2017-02-27T08:17:07Z
dc.date.accessioned2025-07-30T15:34:45Z
dc.date.available2017-02-27T08:17:07Z
dc.date.issued2017-02-27T08:17:07Z
dc.description學位類別：碩士
dc.description校院名稱：國立臺灣體育運動大學
dc.description系所名稱：運動管理學系碩士班
dc.description學號：10005010
dc.description畢業學年度：101年
dc.description論文頁數：130頁
dc.description.abstract　　本研究的目的主要在於探討日月潭居民對於泳渡日月潭觀光發展影響之認知與態度，以及分析影響的條件改變時，居民的支持態度之變化。本研究以居住於魚池鄉5個行政區年滿20歲之民眾為研究對象，使用包含23題衝擊因素及2題居民態度量表進行問卷調查，採便利取樣共發放500份問卷，有效問卷466份，問卷回收率93.2%。首先以因素分析萃取衝擊因素，有經濟衝擊、地方文化與國際形象、公共建設、社區意識與生活品質4個正面衝擊因素，以及交通阻塞與汙染、以及破壞生態與擁擠程度2個負面衝擊因素。其次，以集群分析將受訪居民區分為三個群體：支持者，中立者，排斥者。其中大部分受訪者認為泳渡日月潭活動所帶來的影響為正面的。在經濟發展、擁擠與環境汙染條件改變下，6個衝擊因素均有正面的影響，而且居民也提升支持態度。
dc.description.abstract　　This research aims at discussing the recognition and attitude of residents in Sun Moon Lake towards how the activity of swimming across Sun Moon Lake affects local tourism development. It also analyzes how residents’ support changes as some conditions change. Taking people over 20 dwelling in five districts of Yuchi Township as subjects, the questionnaire includes 23 questions for impact factors and 2 questions for the scale of residents’ attitude. There are 500 questionnaires by convenient sampling, 466 effective, yielding a response rate of 93.2%. As for the first part, positive and negative impact factors are extracted for the use of factor analysis. Four positive impact factors include economics impact, local culture, international image, public infrastructure, and community consciousness and living quality; two negative impact factors include environmental damage and crowded level. Then, by cluster analysis, interviewers are classified into three groups: supporter, neutralist and opposers. The majority of responders consider the influence resulted from the activity of swimming across Sun Moon Lake positive. When conditions, such as the economic development, crowdedness and environmental pollution, change, all of the six impact factors are influenced in a positive way. The residents enhance their support as well.
dc.description.tableofcontents目　次 第壹章　緒論………………………………………………………………………1 　第一節　研究背景與動機………………………………………………………1 　第二節　研究目的………………………………………………………………4 　第三節　研究流程………………………………………………………………5 第貳章　研究範圍與對象之探討…………………………………………………6 　第一節　研究範圍現況…………………………………………………………6 　第二節　活動探討………………………………………………………………13 第參章　文獻探討…………………………………………………………………16 　第一節　節慶賽會活動對當地社區的影響與衝擊……………………………19 　第二節　觀光衝擊認知相關研究之方法與結果………………………………35 　第三節　居民對節慶賽會活動發展之認知及支持態度………………………38 　第四節　本章小節………………………………………………………………43 第肆章　研究設計與架構…………………………………………………………44 　第一節　研究架構………………………………………………………………44 　第二節　問卷設計………………………………………………………………45 　第三節　資料蒐集與抽樣………………………………………………………49 　第四節　研究方法………………………………………………………………52 第伍章　研究結果…………………………………………………………………56 　第一節　居民基本資料分析……………………………………………………56 　第二節　觀光發展對居民影響之分析…………………………………………60 　第三節　居民態度與行為之分析………………………………………………78 第陸章　結論與建議………………………………………………………………100 　第一節　結論……………………………………………………………………100 　第二節　建議……………………………………………………………………105 　第三節　後續研究方向…………………………………………………………107 參考文獻……………………………………………………………………………108 　一、中文部分……………………………………………………………………108 　二、英文部分……………………………………………………………………111 　附錄………………………………………………………………………………122
dc.format.extent3292050 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://ir.ntus.edu.tw/handle/987654321/71261
dc.languagezh-TW
dc.publisher運動管理學系碩士班
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dc.subject泳渡日月潭;居民認知與態度;觀光衝擊;節慶;賽會衝擊
dc.subjectswimming across Sun-Moon Lake;residents’ perception and attitude;tourism impact;festival;impact of sporting event
dc.title影響居民對日月潭萬人泳渡的態度之研究
dc.titleA study of the impacts toward the attitudes of resident for swimming across Sun-Moon Lake
dc.typethesis
dspace.entity.typePublication

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學位論文(103學年度之前)