Publication:

影響居民對日月潭萬人泳渡的態度之研究

本研究的目的主要在於探討日月潭居民對於泳渡日月潭觀光發展影響之認知與態度，以及分析影響的條件改變時，居民的支持態度之變化。本研究以居住於魚池鄉5個行政區年滿20歲之民眾為研究對象，使用包含23題衝擊因素及2題居民態度量表進行問卷調查，採便利取樣共發放500份問卷，有效問卷466份，問卷回收率93.2%。首先以因素分析萃取衝擊因素，有經濟衝擊、地方文化與國際形象、公共建設、社區意識與生活品質4個正面衝擊因素，以及交通阻塞與汙染、以及破壞生態與擁擠程度2個負面衝擊因素。其次，以集群分析將受訪居民區分為三個群體：支持者，中立者，排斥者。其中大部分受訪者認為泳渡日月潭活動所帶來的影響為正面的。在經濟發展、擁擠與環境汙染條件改變下，6個衝擊因素均有正面的影響，而且居民也提升支持態度。

This research aims at discussing the recognition and attitude of residents in Sun Moon Lake towards how the activity of swimming across Sun Moon Lake affects local tourism development. It also analyzes how residents’ support changes as some conditions change. Taking people over 20 dwelling in five districts of Yuchi Township as subjects, the questionnaire includes 23 questions for impact factors and 2 questions for the scale of residents’ attitude. There are 500 questionnaires by convenient sampling, 466 effective, yielding a response rate of 93.2%. As for the first part, positive and negative impact factors are extracted for the use of factor analysis. Four positive impact factors include economics impact, local culture, international image, public infrastructure, and community consciousness and living quality; two negative impact factors include environmental damage and crowded level. Then, by cluster analysis, interviewers are classified into three groups: supporter, neutralist and opposers. The majority of responders consider the influence resulted from the activity of swimming across Sun Moon Lake positive. When conditions, such as the economic development, crowdedness and environmental pollution, change, all of the six impact factors are influenced in a positive way. The residents enhance their support as well.