Publication: 高中籃球聯賽（HBL）觀眾滿意度與忠誠度關係之研究
| dc.contributor | Chen, Kuan-Chou; Cheng Kuei-Wei | |
| dc.creator | 陳冠州;鄭桂玫 | |
| dc.date | 2018-12-30 | |
| dc.date.accessioned | 2020-01-08T06:41:54Z | |
| dc.date.accessioned | 2025-07-28T16:49:43Z | |
| dc.date.available | 2020-01-08T06:41:54Z | |
| dc.date.issued | 2020-01-08T06:41:54Z | |
| dc.description.abstract | 本研究主要在探討高中籃球聯賽（HBL）觀眾滿意度與忠誠度之關係，研究以106學年度高中籃球甲級聯賽之現場觀眾作為研究對象，進行立意抽樣之問卷調查，共發放280份問卷，剔除無效問卷後，得有效問卷250份，有效問卷率為89.2%。研究結果顯示：（一）高中籃球聯賽（HBL）觀眾滿意度量表及忠誠度量表為可以接受之模式；（二）高中籃球聯賽現場觀眾滿意度對忠誠度有顯著正向之影響，最後依據研究結果提出後續研究建議。 The research focuses on the relationship between HBL audience satisfaction and loyalty. A questionnaire survey was conducted among the HBL audience in the 2017 academic year. A total of 280 questionnaires were distributed. After the invalid questionnaires were eliminated, 250 valid questionnaires were obtained, with the valid rate of 89.2%. The results show that: (1) The scales of HBL audience satisfaction scale and loyalty are acceptable. (2) HBL audience satisfaction has a significant positive effect on loyalty. Further suggestions are proposed based on the results. | |
| dc.format.extent | 173 bytes | |
| dc.format.mimetype | text/html | |
| dc.identifier.issn | 2304-8921 | |
| dc.identifier.uri | https://ir.ntus.edu.tw/handle/987654321/66207 | |
| dc.language | zh_TW | |
| dc.publisher | 中華全民運動健康管理協會 | |
| dc.relation | 運動與觀光研究, 第7卷, 第2期, 頁35-42 | |
| dc.subject | 高中籃球聯賽; 滿意度;忠誠度 | |
| dc.subject | High School Basketball League (HBL); Satisfaction; Loyalty | |
| dc.title | 高中籃球聯賽（HBL）觀眾滿意度與忠誠度關係之研究 | |
| dc.title | Research on the relationship between audience satisfaction and loyalty in High School Basketball League (HBL) | |
| dc.type | article | |
| dspace.entity.type | Publication |