Publication:

生態旅遊遊憩偏好、衝擊認知、滿意度及行為意向關係之研究－以玉山國家公園塔塔加遊憩區為例

本研究以玉山國家公園塔塔加遊憩區為研究範圍，針對參加玉山國家公園舉辦生態旅遊活動之參與遊客進行調查，探討遊客對玉山國家公園辦理生態旅遊活動之遊憩偏好、遊憩衝擊認知、滿意度與行為意向及其相互關係及參與活動遊客之基本屬性與遊憩特性，以供玉山國家公園日後辦理相關活動之決策參考。本研究於文獻蒐集後，利用問卷調查法，針對遊客之遊憩偏好、遊憩衝擊認知、滿意度與行為意向之關係，及參與活動遊客之基本屬性與遊憩特性深入探討。共發出225份問卷，回收有效問卷198份（93.39％），以描述性統計、單因子變異數分析、Pearson積差相關分析與路徑分析等統計方法進行研究，結果發現：1.不論性別及職業別、不同教育程度、居住地等背景變項之遊客，與家人親友同來較多，可見生態旅遊主題能滿足親子旅遊及家庭互動之需求；教育程度較高者，較能接受生態旅遊觀念，故到訪頻率相對較高；2.旅遊同行對象在不同遊客屬性之性別、教育程度、職業、平均月收入、婚姻狀況及居住地均呈顯著差異；3.旅遊頻率對遊客屬性之年齡、教育程度、職業、婚姻狀況及居住地也呈顯著差異；事前規劃期程對遊客年齡及教育程度亦呈現顯著差異。此結果希冀能提供政府在符合國家公園保育理念下，考量當前觀光政策、遊客需求及未來發展政策之參考。

Abstract

The purpose of this study was to analyzed the relationships among recreational preference, impact perception, satisfaction and intention of ecotourism at the Tataka recreation area of Yushan National Park, The subjects of the study were 225 samples of the ecotourism at the Tataka recreation area and retrieved 198(93.39％). The data analysis was conducted with the utilization of descriptive Statistic, Pearson and One-way Anova. Based on the results of this study, the conclusions were :1. The current condition: despite of gender, occupations, educational background and living area, visitors come to there with their family or relatives at most, so family-package would be popular for ecotourism in Tataka and we found the people from higher education would accept ecotourism concept more and they would love to visit there more frequently.2. Tourist-characteristic variables: for the tour company, there were significant differences among different genders, educational background, occupations, salary, marital status and area of residence. 3. The frequently of tour at the Tataka: there were significant differences among tourist ' age and educational background also affected advance travel planning. We hope the results that could be considered government preservation policies, for a better ecotourism in future.