由於國內運動產業的成長，許多企業組織願意持續的透過運動贊助來達到行銷企業或產品的目標。但不論是運動組織還是贊助企業，目前尋求贊助的方式還是依靠傳統的主觀搜尋或是長期合作經驗，缺乏有效率的尋求資源方式且錯失更多的合作機會。因此，本研究嘗試將電子商務的概念引進，透過網際網路建構一個運動贊助媒合平台，並主張由政府辦演管理者與輔導者的角色，以促進臺灣運動產業發展。本研究採用DHP法探討影響贊助的決定因素與網路平台的資訊需求為何，並透過科技接受模式來了解使用者對於網路媒合平台的看法。研究結果發現，使用者對於運動贊助網路媒合平台保持樂觀態度。在資訊需求中，企業最重視贊助效益，運動組織則重視企業願意提供之資源。另外在贊助考量因素中，組織高層對於運動贊助有很大的影響力。本研究建議，在媒合平台中，需掌握關鍵資訊以吸引贊助機會，而政府可透過管理平台積極的進行政令宣導。未來研究部分，可針對不同產業來探討贊助考量因素的差異，以及探討網路媒合平台的推廣策略分析。

　　As the growth of the sports industry in Taiwan, many enterprises are willing to market companies or products through sports sponsorship. But it does not matter sport organization or the sponsors, the way searching for sponsorship is still relying on the traditional way as subjective search and long-term experience, and lack of efficient ways to find resources and missed more opportunities for cooperation. Therefore, this study tries to introduce the concept of e-commerce. Building a sport sponsorship matching platform on the internet advocates government side in the matching platform to play the role of managers, and consultant to promote the development of sports industry in Taiwan. This study used the DHP method to understand what the factors for the sponsorship with sport organizations and company, also to research what information in the network does matching platform need. We also used technology acceptance model to research the feasibility analysis for network matching platform of sports sponsorship. The study found that user retained optimistic for network matching platform of sports sponsorship. In information for the network matching platform need, companies think sponsorship benefit is the most important, and sport organizations think that resources what enterprises can give is the most important. In factors for the sponsorship, manager has a great influence on the sports sponsorship. This study suggests that grasps the key information in order to attract sponsorship opportunities is critical and government can use the platform to promote the policy. In future study, understand the factors for the sponsorship’s difference between different industries, and explore the matching network platform for the promotion strategy.