Publication:

國小學童路跑運動參與行為之研究--以2014永慶盃路跑賽為例

中文摘要

本研究旨在探討國小學童路跑運動參與行為之現況，並比較不同背景變項學童在參與動機、持續涉入、滿意度及忠誠度之差異及相關情形。以「2014永慶盃路跑賽」國小學童參與者為研究對象，採用修改編製之「國小學童路跑運動參與行為之研究問卷」為研究工具進行問卷調查，問卷共計發出358份，有效問卷共328份，有效問卷率92％。根據實際調查所得資料，使用SPSS 20 for windows統計軟體進行描述性統計、單因子多變量變異數分析、Scheffe事後比較及徑路分析及推論。研究結果發現：

一、國小學童參與路跑活動以「男童」、年級以「六年級」、路跑參加次數以「第1次參加」、「在學校沒有老師或教練指導」、「每週練習1-2次」為最多。

二、在因素反應上，參與動機方面以「健康適能」、持續涉入以「吸引力」，滿意度以「生理滿足」、忠誠度以「繼續參加」反應最高。

三、不同背景變項對參與動機、持續涉入、滿意度與忠誠度部分有顯著差異。

四、參與動機與滿意度有正向關係存在；持續涉入與滿意度直接影響忠誠度；參與動機對忠誠度無影響，但透過持續涉入間接影響忠誠度。

This research was aimed to investigate current conditions of road race participation for primary school students. Relevant circumstances and differences were concluded by comparing various background factors with motivation of participating, enduring involvement, satisfaction and loyalty.

The study objects were the primary school students, joining 2014 Yung-Ching Wang Run. 358 questionnaires were distributed to them and 328 questionnaires were valid. Effective rate of the data is 92%. Methods of descriptive statistics analysis, one-way multivariate analysis of variance, Scheffe post hoc comparisons and path analysis were applied to analyze the data collected.

The findings of the research were stated below. First, the majority of the road race participants were first time participants. They were Grade 6 boy students, who did the practice 1 to 2 times a week but did not have a running coach or teacher at school. Secondly, physical fitness, being attracted by road race, physiological meets and continued participation were the key factors to encourage their attendance. Thirdly, different background factors made a great difference in terms of motivation, enduring involvement, satisfaction and loyalty. Fourthly, motivation and satisfaction showed positive relationship; enduring involvement and satisfaction showed direct influence toward loyalty; motivation showed no influence toward loyalty but enduring involvement showed indirect effects toward loyalty.