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從資源投入理論觀點探討主辦單位資源投入如何導引參賽者忠誠度

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dc.contributor.advisor林房儹
dc.contributor.advisorLin, Fang-Tsan
dc.creator黃長發
dc.creatorHuang, Chang-Fa
dc.date2013
dc.date.accessioned2017-02-27T08:21:44Z
dc.date.accessioned2025-07-30T15:38:07Z
dc.date.available2017-02-27T08:21:44Z
dc.date.issued2017-02-27T08:21:44Z
dc.description學位類別：碩士
dc.description校院名稱：國立臺灣體育運動大學
dc.description系所名稱：運動管理學系碩士班
dc.description學號：10005112
dc.description畢業學年度：101年
dc.description論文頁數：124頁
dc.description.abstract　　本研究從參賽者心裡的角度出發，目的旨在瞭解組織資源投入如何影響個人對資源投入的回應，進而達到參賽者對賽會的忠誠度。研究工具是以Okayasu, Nogawa 與 Morais於2010年所提出的資源投入模型為理論基礎，以參與2012年大甲馬拉松好運路跑活動參與者為研究對象進行施測，本研究共計發放500份問卷，回收有效問卷458份，有效回收率為91.6%，除驗證量表是否具有良好之效度與信度外，並進行資源投入與活動參與者忠誠度之關聯性分析。資料採用SPSS及AMOS統計套裝軟體進行描述性統計、獨立樣本t檢定、單因子多變量變異數分析、Pearson相關分析、驗證性因素分析與結構方程模式。分析結果顯示：主辦單位知覺的資源投入與參與者性別具有差異；參與者回報的資源投入與參與者性別、年齡具有差異；主辦單位知覺的資源投入的參與者回應的資源投入具有顯著直接影響，參與者回應的資源投入對忠誠度具有顯著直接影響。
dc.description.abstract　　The study based on the psychology perspective to explore how organization investments effect personal resource investments, and further obtain the loyalty. The purpose of this study was using the Resource Investments Model proposed by Okayasu、Nogawa and Morais in 2010 for exploring the relationship between resource investments and activity loyalty. From 500 distributed questionnaires, we received 458 completed questionnaires, yielding a response rate of 91.6 %, except the invalid ones. The 458 runners of the 2012 Marathon Activity in Daja participants were selected for verifying the validity and reliability of the scale. The data were analyzed by statistic analysis such as frequencies, means, independent t-test, one-way MANOVA, pearson correlation analysis, confirmatory factor analysis, and path analysis using SPSS and AMOS software packages. Results found that: participants’ sex have different satisfied ratings on the organizers’ perceived pesource investments; participants’ sex and age have different satisfied ratings on the participants’ reported resource investments; organizers’ perceived pesource investments has significant direct effect on participants’ reported resource investments, participants’ reported resource investments has significant direct effect on participants’ loyalty to organizers.
dc.description.tableofcontents目　次 第壹章　緒論………………………………………………………………………1 　第一節　研究背景與動機………………………………………………………1 　第二節　研究目的………………………………………………………………4 　第三節　研究問題………………………………………………………………4 　第四節　研究範圍與研究限制…………………………………………………5 　第五節　研究流程………………………………………………………………6 　第六節　名詞釋義………………………………………………………………9 第貳章　文獻探討…………………………………………………………………10 　第一節　運動觀光………………………………………………………………10 　第二節　社會交換理論與相關研究……………………………………………15 　第三節　資源理論與相關研究…………………………………………………21 　第四節　忠誠度理論與相關研究………………………………………………26 第參章　研究方法…………………………………………………………………33 　第一節　研究架構………………………………………………………………33 　第二節　研究假設………………………………………………………………34 　第三節　問卷設計………………………………………………………………35 　第四節　資料收集與研究對象…………………………………………………36 　第五節　研究工具………………………………………………………………37 　第六節　量表預試、信度與效度分析…………………………………………39 　第七節　資料整理與分析………………………………………………………55 第肆章　結果與討論………………………………………………………………63 　第一節　受訪者人口背景資料分析……………………………………………63 　第二節　人口背景變項對主辦單位知覺的資源投入之分析…………………64 　第三節　人口背景變項對參與者回應的資源投入之分析……………………71 　第四節　人口背景變項對忠誠度之分析………………………………………78 　第五節　主辦單位知覺的資源投入、參與者回應的資源投入與 　　　　　忠誠度之相關分析……………………………………………………83 　第六節　主辦單位知覺的資源投入、參與者回應的資源投入與 　　　　　忠誠度之路徑分析……………………………………………………85 第伍章　結論與建議………………………………………………………………92 　第一節　研究假設之驗證………………………………………………………92 　第二節　研究發現………………………………………………………………93 　第三節　結論……………………………………………………………………99 　第四節　建議……………………………………………………………………100 參考文獻……………………………………………………………………………103 　一、中文部分……………………………………………………………………103 　二、英文部分……………………………………………………………………105 　附錄………………………………………………………………………………120
dc.format.extent1990815 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://ir.ntus.edu.tw/handle/987654321/71275
dc.languagezh-TW
dc.publisher運動管理學系碩士班
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dc.subject忠誠度;資源理論;運動賽會
dc.subjectloyalty;resource theory;sport ecent
dc.title從資源投入理論觀點探討主辦單位資源投入如何導引參賽者忠誠度
dc.titleEvent Resource Investments affect on the Participants Loyalty from the Viewpoint of the Resource Investments Perception
dc.typethesis
dspace.entity.typePublication

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學位論文(103學年度之前)