本研究旨在探討新竹縣市跆拳道道館學員參與行為、動機及滿意度之現況，提供跆拳道館業者做為吸引學員學習之參考。本研究研究對象為登記有案於跆拳道協會之新竹縣市道館、國小三年級以上之學員，研究工具以為李克特氏五點量表，共發出270份，回收214份，有效問卷為190份，有效問卷率為88.79%。蒐集之資料以SPSS 12.0進行項目分析、因素分析、描述性統計、卡方檢定、單因子變異數分析、t檢定以及迴歸分析，研究結果發現學員以男生較多，大多為國小學生，年齡介於「9-12歲」，學習年資多為「一至二年(含兩年)」。學員每次練習時間以「61-90分鐘」為多，練習時段是「19：00-20：30」居多，每週練習時間以「一、三、五」占大多數，學員獲得道館資訊主要以「親友(同學)介紹為主」。參與動機以「可以保持良好體能」為最主要動機，最為滿意則為「教練的教學方法」。而在就學階段，國中較高中(職)之動機更傾向於「自我實現」。在性別，女生對於「教練態度與能力」、「場地環境」、「同儕關係」滿意度高於男生。在就學階段，就讀國中之學員對「安全與便利」之滿意度較高中(職)高。在不同帶別，黑帶之學員對於「上課內容」擁有較高的滿意度。學員對「自我實現」、「增進身體健康」以及「紓解生活壓力」之參與動機愈強烈，每週練習次數亦愈高。根據典型相關之結果顯示，若學員在「增進身體健康」、「紓解生活壓力」以及「自我實現」等四個動機擁有較高程度的動機，則學員在「教練態度與能力」、「場地環境」、「安全與便利」、及「同儕關係」上之滿意度則愈高。

　　The purpose of this study was to explore the behavior, motivation and satisfaction of Taekwondo members in the training halls in Hsin-Chu District so as to provide management reference for training halls. Subjects for this study were participants of training halls which are members of the Taekwondo training hall registering in the Chinese Taipei Taekwondo Association. To collect data, a survey was conducted by which 270 questionnaire were distributed and 190 were valid responded corresponding with an 88.79% of return rate. The item analysis, factor analysis, descriptive statistics, chi-square test, one-way ANOVA and canonical correlation analysis were administrated to analyze data and the findings of this study showed that: there were more male members than female members. Most members aged 9 to 12 years old, and studied in the elementary schools with 1-2 years’ learning experience. Their practicing duration was between 61 to 90 minutes and between 19:00 to 20:30 on the Monday, Wednesday and Friday. In addition, the major information they got was from family or classmates. Besides, their priority motivation is to keep the fitness. Furthermore, female have higher satisfaction towards “coach’s attitude and ability”, “environment of the hall” and “peers relationship”; junior high school students have higher satisfaction than senior high school students on “safety and convenient”. On the different belts, black belts students have higher satisfaction on “course” than color belts did. Most important, students who have higher “self actualization”, “improving health” and “releasing stress” motivation will practice more times in a week. According to the analysis of correlation, members who have higher motivation on “improving health”, “releasing stress”, and “self actualization” will contribute to a higher satisfaction on “coach’s attitude and ability”, “environment of the hall” and “peer relationship”.