王慶堂Wang, Ching-Tang2017-02-272025-07-302017-02-272017-02-27https://ir.ntus.edu.tw/handle/987654321/70967學位類別：碩士校院名稱：國立台灣體育大學系所名稱：運動管理學系碩士班學號：19705105畢業學年度：98年論文頁數：76頁　　本研究主要目的在於瞭解2009年全國運動會參與者的參與特性和對於主辦城市觀感態度，並透過參與者實際消費情形推估2009年全國運動會經濟效益。以2009年10月24日至29日賽會舉辦期間進行問卷調查，以比賽現場參賽隊職員、本地觀眾及外縣市觀眾為研究對象，共計發放512份問卷，回收有效問卷420份，有效回收率為82%，並以描述性統計、ANOVA進行統計分析，經分析與討論後得到以下結論： 一、參與特性方面，參與者以男性居多、年齡分布為16至20歲、職業以學生為主，參賽隊職員停留天數為5日約與賽會舉辦天數相同，消費項目以餐飲、住宿、交通為主；外縣市觀眾以來自臨近縣市且當天往返，參與周邊文化活動及景點觀光的比例較高。 二、賽會觀感態度方面，不同身分參與者對賽會態度、籌辦態度、企業贊助態度有顯著差異。 三、經濟影響方面，參賽隊職員平均每日花費2,288.11元、本地觀眾1,128.71元、外縣市觀眾2,044.56元，整體而言每人每日平均消費值為1,820.46元。　　The purpose of this study is to examine the 2009 National Athletic Games participants’ characteristic and their impression toward host city, and to estimate the economic benefit through participants’ actural consumption situation. The main research objects are the participants and spectators of 2009 Athletic Games during the week of October 24-29. The method of this research was questionnaire inquiry, and the total questionnaires issued out to were 512, of which 420 effective questionnaires returned. After data collection, statistics, chi-square test were utilized to analyze the data. The findings were as the followings: 1. In participative characteristics, male participants are more than female and most of them are students, aged 16-20. Competitors or team staffs stay five days as the same as Athletic Games. Dining, accommodation and commutation are main expenditure items. Spectators coming from other counties near host city have a high proportion of participating cultural activities and sightseeing in their one-day trip. 2. As to the attitude of spectactor for competition, different participants lead to a significant difference on the attitudes toward competition and sponsorship. 3. As to the economic influence, participants’ average expenses were NT $2,288.11 per day, local spectators’ were NT $1,128.71 per day and some coming from other areas were NT $2,044.56 per day. Overall, the average expenses were NT$1,820.46 per day.目　次 第壹章　緒論……………………………………………………………1 　第一節　研究背景與動機……………………………………………1 　第二節　研究目的……………………………………………………3 　第三節　研究問題……………………………………………………3 　第四節　研究範圍……………………………………………………3 　第五節　研究限制……………………………………………………4 　第六節　名詞解釋及操作性定義……………………………………4 第貳章　文獻探討………………………………………………………7 　第一節　參與行為理論與相關研究…………………………………7 　第二節　運動賽會之效益……………………………………………10 　第三節　運動賽會效益評估理論與研究……………………………17 　第四節　運動賽會之經濟影響………………………………………19 　第五節　全國運動會歷史沿革………………………………………26 　第六節　本章小結……………………………………………………28 第參章　研究方法………………………………………………………29 　第一節　研究架構……………………………………………………29 　第二節　研究流程……………………………………………………30 　第三節　研究對象……………………………………………………31 　第四節　研究工具……………………………………………………31 　第五節　資料處理……………………………………………………34 第肆章　結果與討論……………………………………………………35 　第一節　人口變項之敘述統計分析…………………………………35 　第二節　運動賽會參與特性之敘述統計分析………………………42 　第三節　參與者對運動賽會觀感態度分析…………………………52 　第四節　經濟效益評估………………………………………………58 第伍章　結論與建議……………………………………………………63 　第一節　研究發現……………………………………………………63 　第二節　結論…………………………………………………………64 　第三節　建議…………………………………………………………64 參考文獻…………………………………………………………………67 　一、中文文獻…………………………………………………………67 　二、外文文獻…………………………………………………………71 　附錄……………………………………………………………………74488685 bytesapplication/pdf全國運動會;經濟效益National Athletic Games;ecomonic benefitthesis