陳渝苓Chen, Yu-Ling2017-02-272025-07-302017-02-272017-02-27https://ir.ntus.edu.tw/handle/987654321/70961學位類別：碩士校院名稱：國立台灣體育大學系所名稱：休閒運動管理研究所學號：19702014畢業學年度：98年論文頁數：160頁　　長久以來，傳統對於性別角色的期待與箝制，導致運動被視為專屬於男性，因此，女性若出現在被歸屬於男性的運動場域，則無形中會被期待與要求仍然要保持著「女性的陰柔特質」。在這多元化的社會中，「媒體」則扮演著訊息傳遞的重要角色，當媒體聚焦在運動賽事中，報導關於形塑「女性運動員」的女性形象的相關報導似乎總保有高度的關注，亦為社會矚目的話題。本研究旨在審視新聞文本的字裡行間顯露出的性別迷思及潛在的社會價值觀。蒐集相關2008年北京奧運之國內媒體報紙文本，總篇數為4480筆，相關女性運動員的報導為1374筆，透過初步的類屬分析發現，新聞標題與報導文本中，隱含著性暗示雙關語、異性戀的婚姻期待、外貌身材等等的報導形式。進一步採質性研究之論述分析方法，研究發現：一、媒體形塑的美體曲線：媒體文本以一種男性凝視女體的方式撰述著，女性仍被要求展現陰柔形象；二、主流社會價值觀的衡亙觀點：女性角色隱含著社會期望的觀點，仍內化至媒體、甚至女性本身，對於婚姻仍是推崇，尤是「異性戀」婚姻；三、性╱別蹺蹺板之僵持：性╱別仍然有別，透過性別刻板印象、社會期望、媒體形塑的交叉影響，運動場域中存在著合適男╱女的運動項目之運動項目性別化的印記。　　Under the long-time oppression of patriarchal domination, sport has been considered as a masculine domain in Taiwan society. This existing social ideology directly results the limited development and secondary status of Taiwan female athletes. Recently, the rise of feminism not only sheds light on the social theory, but further provides the in-depth explanation toward the multiplicity of social phenomenon and mass ideology. In order to investigate this problem, this study attempted to compare the news coverage of 2008 Olympic Games from Taiwan local newspapers, and further examined how the existing gender ideology was represented and re-enforced through elite female athletes. Totally, 4480 news items were collected, and both the content analysis and discourse analysis were adopted separately to analyze the data and interpret the in-depth meanings of the texts. According to the data analysis, the general amount of sport news coverage has a significant increase. Yet, news converge regarding women sport did not reflect this upsurge, and only 1374 out of 4480 news reports were directly relating to female athletes.Through the utilization of both content analysis and discourse analysis, this study revealed 3 important conclusions: First, news coverage failed to represent female athletes’ professional achievements and elite performance, but rather focused on their feminine characteristics, that correlate with traditional stereotyping of women. Moreover, the oppression of patriarchal domination directly results heterosexual hegemony power, especially “Heterosexuality”. Finally, the media coverage implied that the physical appearance of female athletes seriously contradicted to appropriate image of social expectation. In consequence, female athletes were compelled to receive more critiques on the issue of body image, especially compared with men.目　次 第壹章　緒論……………………………………………………………1 　第一節　研究背景與動機……………………………………………3 　第二節　研究目的與問題……………………………………………9 　第三節　研究理論與研究架構………………………………………10 　第四節　研究範圍與限制……………………………………………20 第貳章　研究方法 　第一節　研究方法－質性方法的選擇………………………………22 　第二節　研究對象的選擇……………………………………………25 　第三節　信度與效度…………………………………………………27 　第四節　資料蒐集與分析架構………………………………………30 　第五節　研究流程……………………………………………………39 第叁章　媒體形塑著外貌•曲線………………………………………41 　第一節　媒體建構的曲線……………………………………………48 　第二節　媒體視角中的運動場域(慾)………………………………60 　第三節　命名•標籤•污名 -可能性………………………………74 第肆章　期待•冀望 -角色展演………………………………………98 　第一節　關於該與不該………………………………………………101 　第二節　角色的展演…………………………………………………117 　第三節　社會期望之婚姻……………………………………………129 　第四節　運動項目性別化……………………………………………137 第伍章　結論與建議……………………………………………………142 　第一節　研究發現與結果……………………………………………142 　第二節　研究者反思…………………………………………………146 　第三節　研究貢獻與建議……………………………………………148 參考文獻…………………………………………………………………1515521322 bytesapplication/pdf運動;新聞文本;女性運動員;論述分析sport;news coverage;female athletes;discourse analysisthesis