李明榮Li, Ming-Rong2017-02-222025-07-302017-02-222017-02-22https://ir.ntus.edu.tw/handle/987654321/70674學位類別：碩士校院名稱：國立臺灣體育學院系所名稱：體育研究所畢業學年度：90年論文頁數：168頁中文摘要 　　本研究旨在瞭解目前雲林縣跆拳道館學員在人口統計變項、參與行為、資訊來源、考量因素、參與動機及學員滿意度之特徵；並比較不同人口統計變項在參與動機、學員滿意度及參與行為之差異。 　　研究對象為316位雲林縣跆拳道館學員，根據實際調查所得的資料，以描述性統計（次數分配百分比、平均數、標準差）、t考驗、單因子變異數分析、卡方檢定及雪費事後檢定等統計方法，進行資料分析，在本研究範圍內，得到以下結論： 一、研究對象以男性所佔的比例較高，年齡則集中在9-12歲，就學階段以國小階段較多，家庭每月收入則多在40,000元以下居多，學習年資多在一年（含）以下；學員選擇跆拳道館的資訊來源為「親友推薦」，主要考量因素則為「教練素質佳」；每週練習次數多在「3-4次」，每次練習時間多為「61-90分鐘」，每次最想練習時段為「19：00至20：30」，一週中最想練習時段是「週一、週三、週五」。 二、會員之主要參與動機為「學習跆拳道技能」及「增進身體健康」；對道館較滿意的構面為「教練教學與專業能力」及「道館同儕關係」。 三、不同人口統計變項在參與動機上、在學員滿意度上、在參與行為上，有顯著差異存在。ABSTRACT 　　The purposes of this study were to reveal the characteristics of demographic variables, participation, information sources, consideration factors, participative motivation and member satisfaction of Taekwondo training hall in Yunlin County. In addition, it tried to uncover the differences among those members demographic variables on participative motivation, member satisfaction and participative behavior. 　　Three hundred and sixteen members of the Taekwondo training hall in Yunlin County served as the subjects of this study. Descriptive statistics(including frequency distribution percentage, mean and standard deviation). t-test, one-way ANOVA, Chi-square tests and Scheffe method were utilized for data analysis. Within the scope of the study, it was concluded that: 1.The ratio of male members was slight higher than female members; the majority of members were between 9 and 12 years old; most of them studied in the elementary schools; their family income was mostly less than 40,000 NTD per month. Besides, their learning periods were mostly less than a year.The major information source for members to choose the training hall was the recommendation of their relatives and friends and the major consideration factor was “the excellent coach.” Their training frequency per week was 61-90 minutes, and their favorite time to practice was 19:00-20:30 every day. During the week they preferred Monday.Wednesday and Friday. 2.The major participative motivations were “learning the skill of Taekwondo” and “developing the healthy body.” The items of member satisfaction were “the coach’s teaching and professional ability” and “the peer relationship in the training hall.” 3.Significant differences were found in members’ participative motivation, satisfaction and behavior at their demographic variables.論文目次 第一章　緒論…………………………………………………………1 　第一節　研究動機與目的…………………………………………1 　第二節　研究問題…………………………………………………2 　第三節　研究對象與調查方法……………………………………2 　第四節　研究範圍…………………………………………………2 　第五節　研究限制…………………………………………………3 　第六節　名詞操作性定義…………………………………………3 第二章　文獻探討……………………………………………………5 　第一節　消費者行為理論…………………………………………5 　第二節　動機理論…………………………………………………11 　第三節　顧客滿意度………………………………………………19 　第四節　相關實證研究文獻探討…………………………………23 　第五節　相關文獻探討後之結論…………………………………33 　第六節　研究假設…………………………………………………34 第三章　研究設計與實施……………………………………………35 　第一節　研究步驟…………………………………………………35 　第二節　研究架構…………………………………………………37 　第三節　研究樣本…………………………………………………38 　第四節　研究工具…………………………………………………40 　第五節　資料分析方法……………………………………………54 第四章　結果與討論…………………………………………………55 　第一節　雲林縣跆拳道館學員人口統計變項特性………………55 　第二節　有效樣本之參與行為特徵………………………………57 　第三節　參與動機調查結果………………………………………59 　第四節　學員滿意度調查結果……………………………………65 　第五節　人口統計變項在參與行為之差異考驗…………………71 　第六節　綜合討論…………………………………………………77 　第七節　研究假設之驗證…………………………………………86 第五章　結論與建議…………………………………………………88 　第一節　結論………………………………………………………88 　第二節　研究應用…………………………………………………90 　第三節　後續研究之建議…………………………………………93239393 bytesapplication/pdf跆拳道館;參與行為;參與動機;學員滿意度Taekwon training hall;members' satisfaction;participation motivation;Participative behaviorthesis