謝俊宏Shieh, Chun-Hong2017-02-222025-07-302017-02-222017-02-22https://ir.ntus.edu.tw/handle/987654321/70643學位類別：碩士校院名稱：國立臺灣體育學院系所名稱：休閒運動管理研究所畢業學年度：92年論文頁數：54頁　　本文之主要目的在瞭解運動健身俱樂部會員對各項服務品質之滿意情形、影響運動健身俱樂部服務品質之因素並透過多變量統計技術，建構一適用於運動健身俱樂部之服務品質評級模式。本研究之研究對象為台中市運動健身俱樂部之會員，發放350份問卷，剔除無效問卷後，共計245份有效問卷。本研究之研究結果如下： 一、台中市運動健身俱樂部會員，以女性會員所占比率較高為53.9﹪，年齡方面則集中在21-40之間，占全部受試者的76.8﹪，婚姻狀況以未婚者居多占61.2﹪，職業以商業最多占31.8﹪，教育程度則以大專學歷為最多占59.6﹪，平均月收入則以20001-40000元為多數占53.9﹪。 二、會員對服務品質滿意程度排序前三名為：俱樂部設施的維護、俱樂部的交通便利性及俱樂部的開放時間配合會員需求三個項目，且運動健身俱樂部會員對於各題項的滿意程度相近。 三、經由卡方分析方式結果發現，本研究中之人口統計變項與運動健身俱樂部服務品質滿意程度皆無顯著差異。 四、透過因素分析方法，本研究萃取出五項影響運動健身俱 樂部服務品質因素，分別為：服務人員、便利性、實體設備與氣氛、制度面及企業形象。 五、本研究建構之分類函數，能夠準確的將分屬於不同服務品質滿意程度的樣本正確分類，其準確率達98.8﹪。　　The main purposes of this study were to understand the members’ satisfaction in terms of the service provided by the Sport and Health Clubs, the factors effected the quality of Sport and Health Clubs and then constructed a Sport and Health Clubs of quality evaluation model on multivariate statistical of analysis. The subjects of this study are the members of Sport and Health Clubs in Taichung City. The original data was 350 records, after deleting the null data, there were 245 records totally. The results were as follows: 1.Members of Sport and Health Clubs in Taichung, the ratio femle was 53.9﹪higher the male’s. Mostly, the members’ age is between 21 to 40, the ratio was 76.8﹪. The martial status is single, the ratio was 61.2﹪. The professions of members is business, the ratio was 31.8﹪. The educated degree is college, the ratio was 59.6﹪. The income level is between 20001 to 40000 N.T.D., the ratio was 53.9﹪. 2.The levels of the quality satisfied by members were: to maintain the facilities, the convenience of traffic and the operated time to conform with members needed. Each terms of the quality got the grades closed. 3.After the Chi-Square analysis, there were no significant differences between demographic characteristics and members’ satisfaction on quality. 4.After the factor analysis, this study extracted 5 factors which effected the Sport and Health Clubs quality. The 5 factors included staffs, convenience, environments and mood, system and industry image. 5.The Classification Functions constructed by this study could classified the different quality levels correctly, the correct ratio was 98.8﹪.目　次 第一章　緒論…………………………………………………1 　第一節　研究背景及動機…………………………………1 　第二節　研究目的…………………………………………2 　第三節　研究價值…………………………………………2 　第四節　研究問題…………………………………………3 　第五節　研究假設…………………………………………3 　第六節　研究範圍與限制…………………………………4 　第七節　名詞釋義…………………………………………4 第二章　文獻探討……………………………………………6 　第一節　運動健身俱樂部概況……………………………6 　第二節　服務品質之相關文獻……………………………11 　第三節　運動健身俱樂部與服務品質相關研究…………18 　第四節　本章小結…………………………………………22 第三章　研究方法……………………………………………23 　第一節　研究對象與抽樣方式……………………………23 　第二節　研究架構與流程…………………………………23 　第三節　研究工具…………………………………………26 　第四節　資料處理方式……………………………………26 第四章　資料分析與結果……………………………………28 　第一節　運動健身俱樂部會員人口統計特性……………28 　第二節　運動健身俱樂部服務品質的滿意度分析………31 　第三節　運動健身俱樂部服務品質評級模式之建構……40 第五章　結論與建議…………………………………………46 　第一節　結論………………………………………………46 　第二節　建議………………………………………………47 參考文獻………………………………………………………49 附錄……………………………………………………………553764593 bytesapplication/pdf區別分析;服務品質;運動健身俱樂部discriminant analysis;quality;sport and health clubthesis