王慶堂Wang, Ching-Tang2017-02-222025-07-302017-02-222017-02-22https://ir.ntus.edu.tw/handle/987654321/70881學位類別：碩士校院名稱：國立台灣體育大學系所名稱：運動管理學系碩士班學號：19605108畢業學年度：97年論文頁數：108頁　　績效評估在運動領域的運用才剛起步，然而在企業界，績效評估已被廣泛地使用於不同的問題類別之上，所發展出來的績效評估方法亦為數眾多且多元，更重要的是其實施績效評估的經驗足堪借鏡。本研究旨在建構一套體育會的績效指標，提供縣(市)體育會自我評估之標準，以健全組織運作與發展，透過層級分析法分析30位研究對象之問卷後，發現縣(市)體育會績效評估有活動推展績效、組織效能、財務績效、組織形象等4個構面16個指標，經由AHP權重計算後： 　一、縣(市)體育會提升組織績效評估之重要性排序為：活動推展績效、組織效能、財務績效、組織形象。 　二、指標之重要性排序為：推展運動人才培育、開發多元服務內容、對所屬單項發展的助益、創造營運收入、提升組織專業地位、適當的組織架構、創造優質運動環境、明確的策略性目標、成本管控規劃、提升運動風氣、發展改善績效水準的機制、媒體對組織的評價高、組織的曝光度高、樹立組織公益形象、財務稽核、社會資源的募集。　　Performance evaluation is applied to the field of sports just recently. However, it has been widely applied to various business problems, and many performance evaluation methods have been developed accordingly. The industry has accumulated sufficient experience in the application of performance evaluation for reference. The purpose of this research is to establish a set of performance indexes for athletics federation to provide a standard for the self-evaluation by county/city athletics federation in order to make the operation and development of the organizations more complete. Questionnaire survey was conducted on 30 subjects, and the data were analyzed with hierarchy analysis. Based on the results, 4 aspects (i.e. activity performance development, organization performance, financial performance and organization image) and 16 indexes were concluded. Based on AHP weighted calculation, the findings are presented as follows: 　1.The important order of enhancing organizational performance evaluation by county/city athletics federation is: activity performance development, organization performance, financial performance and organization image. 　2.The order of the importance of the indexes is as follows: promote the cultivation of sports talents, develop diversified service items, generate profits to single developments, enhance the organization’s professional status, appropriate organization structure, create excellent sports environment,specify strategic goals, cost control plans, enhance the sports popularity, develop and improve the performance standard mechanism, the media’s positive opinions towards the organization, the media’s high exposure, establish the organization’s public welfare image, financial affairs evaluation, and collect social resources.目　次 第壹章　緒論……………………………………………………………1 　第一節　研究背景與動機……………………………………………1 　第二節　研究目的……………………………………………………3 　第三節　研究問題……………………………………………………4 　第四節　研究範圍與限制……………………………………………4 　第五節　名詞操作性定義……………………………………………5 第貳章　文獻探討………………………………………………………8 　第一節　績效評估沿革………………………………………………8 　第二節　績效評估的類型……………………………………………13 　第三節　績效評估之衡量指標………………………………………17 　第四節　體育會組織績效評估理論分析……………………………21 　第五節　本研究架構探討……………………………………………26 第參章　研究方法………………………………………………………33 　第一節　研究架構……………………………………………………33 　第二節　研究流程……………………………………………………34 　第三節　研究方法……………………………………………………37 　第四節　研究對象……………………………………………………55 　第五節　研究工具之編制……………………………………………57 　第六節　研究調查與實施……………………………………………59 　第七節　資料處理……………………………………………………60 第肆章　結果與討論……………………………………………………62 　第一節　受訪者基本資料……………………………………………62 　第二節　第一層級因素分析…………………………………………64 　第三節　第二層級因素分析…………………………………………67 　第四節　因素權重分析………………………………………………76 第伍章　結論與建議……………………………………………………78 　第一節　結論…………………………………………………………78 　第二節　建議…………………………………………………………81 參考文獻…………………………………………………………………83483807 bytesapplication/pdf組織效能;財務績效;活動推展績效;組織形象;層級分析法Organization performance;Financial performance;Organization image;Hierarchy analysisthesis