2017-03-022025-07-302017-03-022017-03-02https://ir.ntus.edu.tw/handle/987654321/7010879742 bytesapplication/pdf消費者我族感;消費者敵對感;收視意願Consumer Ethnocentrism;Consumer Animosity;Intentions to Watch Televised Games運動觀眾我族感、敵對感與收視意願關係之研究—以國立台灣體院學生為例report