鄭桂玫Cheng, Kuei-Mei2017-02-272025-07-302017-02-272017-02-27https://ir.ntus.edu.tw/handle/987654321/71256學位類別：碩士校院名稱：國立臺灣體育運動大學系所名稱：運動管理學系碩士班學號：10005008畢業學年度：101年論文頁數：98頁　　目前國內學者對於自行車的研究，大多集中於運動休閒及觀光遊憩等方向，而探討自行車騎士對於特定科技系統的接受度研究卻非常稀少，因此本研究結合電腦自我效能及科技接受模型， 建立一個影響自行車騎士使用自行車GPS導航系統的研究架構。本研究於2012年12月至2013年02月，針對參與臺灣自行車環島運動協會所舉辦環島運動之第67梯次至第70梯次車友，進行立意抽樣調查，總共發放244份問卷，最終獲得有效問卷239份(有效問卷率為97.95%)。 　　本研究以SPSS與AMOS統計軟體作為統計分析工具，檢驗模型之配適程度及探討各變數之間的相互關係。研究結果如下：1、模型期望共變異數矩陣與樣本共變異數矩陣無差異；2、電腦自我效能對知覺有用性未達顯著正向影響；3、電腦自我效能對知覺易用性達顯著正向影響；4、知覺易用性對知覺有用性達顯著正向影響；5、知覺有用性對使用態度達顯著正向影響；6、知覺易用性對使用態度達顯著正向影響；7、使用態度對行為意圖達顯著正向影響；8、知覺有用性對行為意圖達顯著正向影響。 　　根據研究結果，建議自行車GPS導航系統廠商，產品除著重於簡單易懂的特性，亦要使自行車騎士能感受到該系統有益於騎乘規劃，如此才能提升對於該產品的喜好程度與使用意願。　　Current domestic studies on bicycles have generally focused on sports, leisure, tourism, and recreation. There have been few studies that emphasized the extent to which cyclists accept certain technology systems. Thus, computer self-efficacy and technology acceptance model are combined in this study to establish a research framework that affects cyclists in using bicycle GPS navigation systems. Between December 2012 and February 2013, this study focuses on cyclists in the 67th through 70th groups participating in the cycling event held by the Association of Cycling around Taiwan for purposive sampling. 244 questionnaires were released, and 239 valid questionnaires were received (with valid questionnaire rate of 97.95%). 　　SPSS and AMOS statistical software are used as statistical analysis tools to evaluate the fitness of the model and explore correlations among variables. The research results are as follows: 1. No differences between the model expectation covariance matrix and sample covariance sample were found; 2. Computer self-efficacy does not have a significant positive effect on perceived usefulness; 3. Computer self-efficacy has a significant positive effect on perceived ease of use; 4. Perceived ease of use has a significant positive effect on perceived usefulness; 5. Perceived usefulness has a significant positive effect on usage attitudes; 6. Perceived ease of use has a significant positive effect on usage attitudes; 7. Usage attitudes have a significant positive effect on behavioral intentions; and 8. Perceived usefulness has a significant positive effect on behavioral intentions. 　　Based on the study results, bicycle GPS navigation system businesses should manufacture products that are easy to understand, and should help cyclists feel that the system is useful for planning rides; this can elevate the preference and behavioral intentions for the products.目　次 第壹章　緒論 　第一節　研究背景與動機…………………………………………………1 　第二節　研究目的…………………………………………………………4 　第三節　研究問題…………………………………………………………6 　第四節　研究範圍…………………………………………………………6 　第五節　研究限制…………………………………………………………7 　第六節　操作型定義………………………………………………………8 第貳章　文獻探討 　第一節　全球衛星定位系統………………………………………………9 　第二節　自行車沿革與發展………………………………………………11 　第三節　科技接受模型……………………………………………………16 　第四節　電腦自我效能……………………………………………………23 　第五節　小結………………………………………………………………26 第參章　研究方法 　第一節　研究流程…………………………………………………………27 　第二節　研究架構…………………………………………………………28 　第三節　研究假設…………………………………………………………29 　第四節　研究對象…………………………………………………………30 　第五節　研究工具…………………………………………………………31 　第六節　資料分析處理……………………………………………………40 第肆章　結果與討論 　第一節　敘述性統計分析…………………………………………………43 　第二節　測量模型分析……………………………………………………46 　第三節　結構方程式分析…………………………………………………70 　第四節　綜合討論…………………………………………………………75 第伍章　結論與建議 　第一節　結論………………………………………………………………79 　第二節　建議………………………………………………………………82 參考文獻 　中文部分……………………………………………………………………85 　英文部分……………………………………………………………………89 　附錄…………………………………………………………………………931941667 bytesapplication/pdf科技接受模型;電腦自我效能;自行車GPS導航系統Technology Acceptance Model;Computer Self-Efficacy;Bike-Specific GPSthesis