邱盈蓁2026-07-242024-01-242024-062226-535X10.53106/2226535x2024061302003https://ir.ntus.edu.tw/handle/123456789/131482現今社會生活模式與媒體資訊緊密結合，報紙產物出現至今，成為人們生活傳遞訊息的方式之一。在中國，《申報》是近代發行時間相對長久，且為發行量大之刊物，對於研究者欲瞭解當時社會事件面貌，提供豐富史料價值，本篇研究採文獻分析，依《申報》報導中遠東運動會相關新聞內容，透過報導觀察女性運動項目發展狀態。《申報》發行恰與遠東運動會舉辦時間重疊，亦是《申報》發行歷時中表現最活躍的運動賽事。一場運動會舉行經常伴隨有形與無形的價值，並賦予精神象徵、社會意義。於此同時，筆者透過觀察《申報》報導該賽會內容過程時，發現女性運動員在遠運會參與人數逐次增加，循此探討運動員性別投入變化原因，並透過該報呈現其相關內容，從而瞭解媒體及大眾看待女性運動員參與轉變，有助於重視性別平等的現今社會，提供新聞媒體者在報導過程中，如何運用不同的形式、手法，以達到賽會新聞宣傳目的及預期效益。In contemporary society, lifestyle and media information are intricately linked, with newspapers emerging as one of the primary mediums for disseminating information. In China, “Shen Bao” has a long-standing history of publication and is widely circulated, offering valuable historical insights for researchers seeking to understand the societal events of the time. This study employs a literature analysis approach, examining the relevant news content of the Far East Games as reported in “Shen Bao,” to observe the development status of women’s sports. The timing of the Far East Games coincides with the publication of “Shen Bao,” making it one of the most prominent sporting events covered by the newspaper. Sporting events often carry tangible or intangible values and are imbued with symbolic and social significance. Concurrently, through an examination of “Shen Bao’s” coverage of the event, it was noted that the participation of female athletes has progressively increased. This study delves into the reasons for changes in gender participation among athletes and presents pertinent factors through the newspaper, thus aiding in the understanding of the evolving perceptions of female athlete participation in media and public spheres. This contributes to contemporary society’s emphasis on gender equality, providing insights for news media on how to effectively utilize different formats and techniques in their reporting to achieve the desired publicity and benefits of sports events.申報遠東運動會女性運動Shen BaoFar East GamesWomen’s Sportsarticle