王慶堂Wang, Ching-Tang2017-02-222025-07-302017-02-222017-02-22https://ir.ntus.edu.tw/handle/987654321/70816學位類別：碩士校院名稱：國立台灣體育大學系所名稱：運動管理學系碩士班學號：19405006畢業學年度：97年論文頁數：105頁　　本研究主要目的在於瞭解2007年全國運動會參與者的參與特性和對於主辦城市觀感態度，並透過參與者實際消費情形推估2007年全國運動會經濟效益。以2007年10月20日至24日賽會舉辦期間進行問卷調查，以比賽現場參賽隊職員、本地觀眾及外縣市觀眾為研究對象，共計發放500份問卷，回收有效問卷389份，有效回收率為78%，並以描述性統計、卡方考驗(chi-square test)進行統計分析，經分析與討論後得到以下結論： 一、參與特性方面，參與者以男性居多、年齡分布為21至25歲、職業以學生為主，參賽隊職員停留天數為5日約與賽會舉辦天數相同，消費項目以餐飲、住宿、交通為主；外縣市觀眾以來自臨近縣市且當天往返，參與周邊文化活動及景點觀光的比例較高。 二、賽會觀感態度方面，對籌辦、賽會、企業贊助皆給予正面肯定的態度。 三、經濟影響方面，參賽隊職員平均每日花費1,554.91元、本地觀眾742.64元、外縣市觀眾1,538.80元，經投入產出分析後發現所創造經濟效益為2.3倍。　　The purpose of this study examined the 2007 National Athletic Games participants’ characteristic and their impression toward host city. Therefore, take the participants and spectators of 2007 Athletic Games during the week of October 20-24 as the main research object, mainly aims at participants’ practical consumption situation to estimate economic benefit of 2007 Athletic Games. The method of this research was questionnaires inquiry, the total questionnaires issued out to were 500, of which, 389 effective questionnaires returned. After data collection, statistics, chi-square test were utilized to analyze. The findings were in the followings: 1.In participative character, male participants is more than female and more of them are students, aged 21-25. Competitors or team staffs stay five days as the same as Athletic Games. Dining, accommodation and commute are main expenditure items. Spectators coming from outer counties near host city have a high proportion of participating cultural activities and sightseeing in their one-day trip. 2.Participants give a positive appraisal to host city, sport event and business sponsor. 3.The part of economic influence, participants’ average expenses were NT $1,554.91 dollars per day, local spectators’ were NT $742.64 dollars per day and some came from other areas were NT $1,538.80 dollars per day. Data analysis follows an I/O table, multiplier benefit is 2.3.目　次 第壹章　緒論……………………………………………………………1 　第一節　研究背景與動機……………………………………………1 　第二節　研究目的……………………………………………………4 　第三節　研究問題……………………………………………………4 　第四節　研究範圍……………………………………………………4 　第五節　研究限制……………………………………………………5 　第六節　名詞操作性定義……………………………………………5 第貳章　文獻探討………………………………………………………9 　第一節　運動賽會之效益……………………………………………9 　第二節　運動賽會效益評估…………………………………………17 　第三節　運動賽會之經濟影響………………………………………20 　第四節　全國運動會緣起及歷年發展………………………………33 　第五節　本章小結……………………………………………………36 第參章　研究方法………………………………………………………37 　第一節　研究架構……………………………………………………37 　第二節　研究流程……………………………………………………38 　第三節　研究對象……………………………………………………40 　第四節　研究工具……………………………………………………40 　第五節　資料處理……………………………………………………43 第肆章　結果與討論……………………………………………………45 　第一節　人口變項之敘述統計分析…………………………………45 　第二節　運動賽會參與特性之敘述統計分析………………………52 　第三節　參與者對運動賽會觀感態度分析…………………………64 　第四節　經濟效益評估………………………………………………81 第伍章　結論與建議……………………………………………………89 　第一節　結論…………………………………………………………89 　第二節　建議…………………………………………………………91 參考文獻…………………………………………………………………93364316 bytesapplication/pdf全國運動會;經濟效益National Athletic Games;ecomonic benefitthesis