鄭桂玫Cheng, Kuei-Mei2017-02-272025-07-302017-02-272017-02-27https://ir.ntus.edu.tw/handle/987654321/71255學位類別：碩士校院名稱：國立臺灣體育運動大學系所名稱：運動管理學系碩士班學號：10005012畢業學年度：101年論文頁數：90頁　　隨著健康體能、低碳環保與綠色生活的意識抬頭，國人騎乘自行車的風氣日益興盛，而近年來運動觀光的發展迅速，使運動觀光逐漸成為熱門的新興觀光活動。本研究旨在探討日月潭自行車道騎乘者之運動觀光吸引力、自行車道形象與重遊意願之關係。本研究針對日月潭自行車道騎乘者為研究對象並以便利抽樣方式收集相關資料，於民國102年3月9日至3月30日，為期三周，共計發放300份正式問卷，回收272份，回收率達91%，剔除無效問卷14份，有效問卷258份，有效問卷率為95%。 　　本研究以SPSS與AMOS統計軟體作為統計分析工具，檢驗模型適配程度及分析探討各因素的相互關係，研究結果顯示，運動觀光吸引力與自行車道形象呈現正向顯著之關係；運動觀光吸引力與重遊意願無顯著之關係；自行車道形象與重遊意願無顯著之關係。 　　根據研究結果，本研究建議當地政府可以運動觀光為行銷手法，舉辦以騎乘自行車為觀光主題的活動，將結合地方資源與觀光特色，並能針對日月潭自行車道之空間與季節時日，做為活動項目的妥善規劃及增加騎乘過程的樂趣為主要吸引力，進而提升遊客心目中的遊憩形象。　　With the rise of consciousness about health and fitness, low carbon environmental conservation, and green living, it has become more popular for Taiwanese people to ride bicycles. There has been rapid development of sports tourism recently, so that sports tourism has gradually become a popular new tourist activity. The purpose of this study is to explore the correlations among sports tourism attraction, bike path image, and revisit intentions for riders along the Sun Moon Lake bike paths.This study takes riders along the Sun Moon Lake bike paths as research subjects, with data collected between March 9 and 39 of 2013 based on convenience sampling, in which 300 formal questionnaires were released over 3 weeks, and 272 questionnaires were retrieved, with a retrieval rate of 91%. After discarding 14 invalid questionnaires, there are 258 questionnaires, for a valid retrieval rate of 95%. 　　SPSS and AMOS statistical software are adopted as statistical analysis tools to evaluate the fitness of the model and explore correlations among variables. The research results show that there is a significant positive relationship between sports tourism attraction and bike path image; there is no significant relationship between sports tourism attraction and revisit intentions; and there is no significant relationship between bike path image and revisit intentions. 　　According to research results, it is suggested that local governments can use sports tourism as a marketing method and hold tourist activities focusing on bike rides. This would combine local resources and tourism features, and can emphasize the space and seasonal holidays at Sun Moon Lake bike paths, to serve in planning event items and increase the fun of riding as the main attractions, thereby elevating the leisure image in the hearts of tourists.目　次 第壹章　緒論 　第一節　研究背景與動機…………………………………………………………1 　第二節　研究目的…………………………………………………………………4 　第三節　研究問題…………………………………………………………………4 　第四節　研究範圍…………………………………………………………………4 　第五節　研究限制…………………………………………………………………5 　第六節　名詞解釋…………………………………………………………………5 第貳章　文獻探討 　第一節　自行車道…………………………………………………………………7 　第二節　運動觀光吸引力…………………………………………………………17 　第三節　自行車道形象……………………………………………………………20 　第四節　重遊意願…………………………………………………………………23 　第五節　各變項間相關研究………………………………………………………24 　第六節　整理與評論………………………………………………………………29 第參章　研究方法 　第一節　研究流程…………………………………………………………………30 　第二節　研究架構…………………………………………………………………32 　第三節　研究假設…………………………………………………………………33 　第四節　研究對象…………………………………………………………………33 　第五節　研究工具…………………………………………………………………34 　第六節　資料分析處理……………………………………………………………38 第肆章　結果與討論 　第一節　敘述性統計………………………………………………………………45 　第二節　模型配適度檢驗…………………………………………………………50 　第三節　結構方程式分析…………………………………………………………69 　第四節　綜合討論…………………………………………………………………72 第伍章　結論與建議 　第一節　結論………………………………………………………………………74 　第二節　建議………………………………………………………………………75 參考文獻 　中文部分……………………………………………………………………………77 　英文部分……………………………………………………………………………81 　附錄…………………………………………………………………………………871738347 bytesapplication/pdf日月潭自行車道;運動觀光吸引力;自行車道形象;重遊意願Sun Moon Lake Bikeway;Sport Tourism Attraction;Bikeway Image;Revisit Intentionthesis