蘇金德Su, Jin-De2017-02-222025-07-302017-02-222017-02-22https://ir.ntus.edu.tw/handle/987654321/70464學位類別：碩士校院名稱：國立臺灣體育學院系所名稱：體育研究所畢業學年度：93年論文頁數：110頁　　本研究旨在探討學校運動場館委外經營之可行性，藉由逢甲大學多功能體育館來探討，以逢甲大學教職員工60人、學生1058人以及台中市西屯區社區民眾60人為問卷調查對象，台中市五所營利事業機構單位主管或代表之深度訪談。本研究採用問卷調查法及結構性之訪問。所得資料經描述統計、次數分配百分位數等進行分析，其結果如下： 一、逢甲大學多功能體育館內部空間規劃與設施分布妥適，足夠委外營運條件。 二、逢甲大學多功能體育館地緣地利、位置適中、交通便利且方便全校教職員工生及社區民眾使用為教育機構有一定的公信力。 三、場館委外經營業者所考量的因素： (一)還本年限不可過長，基本報酬需足夠。 (二)客源穩定，開發潛在客源。 (三)人員專職專業，機具固定維修。 (四)師資培訓、創新方案、行銷計劃。 四、逢甲大學教職員工生表明不願意及非常不願意分別為72.9%及89.5%，顯示全校教職員工生於多功能體育館委外經營之接受度，尚有諸多考量。 五、台中市西屯區社區民眾於逢甲大學多功能體育館，表明願意及非常願意者佔67.5%，顯示社區民眾使用逢甲大學多功能體育館意願極高。Abstract 　　This research aims to inquire into the possibility of Feng Chia University’s B. O. T. project, via the school’s multi-functional gymnasium. The target of this questionnaire are 60 the teaching and administrative staff of Feng Chia University, 1058 students, and 60 people in the community of Xi-Tun division. Interview with representatives and directors of 5 profitable organizations. This research adopts questionnaire investigation and constructional interview. The result was analyzed through descriptive statistics and frequency distribution into percentile, which the finding is as follow: Ⅰ.The internal space programming and facilities’ distribution meet the standard of operating B. O. T. project. Ⅱ.It is convinced that with the favorable geographical position, central location, and the convenience of traffic which go along with Feng Chia University’s multi-functional gymnasium, it certainly works as an educational institution for the teaching and administrative staff, alumni, and the whole communit. Ⅲ.The primary condition of the B. O. T. project which are: a. It should run business in a manageable time. Additionally, the basic rate of returning profits ought to be steady and trust b. The stability of customers and the developing power of potential customers. c. Workers are trained professionally and devices are regularly maintained. d. Responsibility of training teachers, innovating projects, and working of marketing plans. Ⅳ.There are still certain considerations rely in the acceptance of alumni and the teaching and administrative staff hold toward the B. O. T. project. The data of for and against from them shows such as 72.9% and 89.2%. Ⅴ.The willingness of the community of Xi-Tun division makes approval to make use of Feng Chia University’s multi-functional gymnasium目　次 第一章　緒論………………………………………………………1 　第一節　研究背景與動機………………………………………1 　第二節　研究目的………………………………………………3 　第三節　研究問題………………………………………………4 　第四節　名詞解釋………………………………………………4 第二章　文獻探討…………………………………………………6 　第一節　B.O.T.經營策略之探討 ………………………………6 　第二節　運動設施概念與範圍…………………………………11 　第三節　運動場館之經營管理…………………………………15 　第四節　運動設施委外經營之效益……………………………18 　第五節　績效評估探討…………………………………………21 第三章　研究方法…………………………………………………26 　第一節　研究對象………………………………………………26 　第二節　研究工具………………………………………………27 　第三節　研究架構與流程………………………………………28 　第四節　資料分析與整理………………………………………30 第四章　結果與討論………………………………………………31 　第一節　逢甲大學運動場館現況分析…………………………31 　第二節　學校與民間在運動場館使用之比較分析……………42 　第三節　訪談分析………………………………………………47 　第四節　問卷結果分析…………………………………………54 第五章　結論與建議………………………………………………82 　第一節　結論……………………………………………………82 　第二節　建議……………………………………………………86 參考文獻……………………………………………………………88 　一、中文部分……………………………………………………88 　二、英文部份……………………………………………………91653235 bytesapplication/pdf委外經營;經營績效;使用度;接受度B.O.T.;operating result;acceptability;usethesis