王建興謝立文2026-07-242026-07-242025-012226-535X10.53106/2226535X2025011401002https://ir.ntus.edu.tw/handle/123456789/131475目的：本研究擬編製「中區大學運動聯盟賽會價值量表」，檢驗不同人口背景與參賽行為之選手在參與聯盟賽事知覺價值上之差異，探析參與聯盟賽事知覺價值對於選手未來參賽意圖之預測力。方法：本研究以2020年中區大學運動聯盟籃球聯賽一般組之參賽選手為研究對象，研究工具包含作者自編之賽會價值量表、人口背景、參賽行為與未來參賽意圖題項，所得資料經主成份分析法、內部一致性分析、t檢定、單因子變異數分析、多元迴歸分析。結果：研究結果顯示：（一）主成份分析法共萃取出三個因素，根據納入題項係將三個因素分別命名為發展性、教育性、傳遞性；內部一致性分析結果顯示，三個萃取因素均具有優異的內部一致性。（二）高年級選手知覺參與聯賽所獲得的發展性價值較高，過去曾經參賽者對於發展性與傳遞性價值的體悟較高，先發球員在發展性、教育性和傳遞性價值上均有較高的體悟。（三）由發展性、教育性、傳遞性價值所構成的迴歸模式對於未來參賽意圖具有顯著的預測力，其解釋變異量達33%；其中發展性價值為顯著的預測變項。結論：研究者根據結果試提建議，以供聯盟籌辦單位未來優化賽務及其他體育運動團體籌辦相關賽事之參據。Purpose: The purposes of this study were threefold: to develop the “Perceived Values Scale for the Central Region University Sports League Event,” to examine the potential differences in perceived values among participants with different demographic characteristics and participation behaviors, and to assess the predictive power of perceived values on participants’ intentions for future participation. Methods: The participants were athletes who registered for the general division of the 2020 Central Region University Sports League Basketball Tournament (CRUSLBT). The instruments included the newly-developed perceived values scale, demographic characteristics, participation behaviors, and items related to future participation intentions. The data were analyzed through principal component analysis, internal consistency analysis, t-test, one-way ANOVA, and multiple regression analysis. Results: The results revealed that: (1) Principal component analysis extracted three factors, namely developmental value, educational value, and transmission value based on the loaded items. Internal consistency analysis showed excellent internal consistency for all three extracted factors. (2) Higher-grade participants perceived higher developmental value from participating in the tournament, while those with previous participation exhibited greater awareness of the developmental and transmission values. Additionally, starting players demonstrated heightened perceptions of developmental, educational, and transmission values. (3) The regression model composed of developmental, educational, and transmission values accounted for 33% of the variance in future participation intentions, with developmental value being a significant predictor. Conclusion: Based on the results, the researchers provide recommendations to the league organizing committee for enhancing event management as well as to other sports organizations engaged in similar events.校際聯盟主客場制奧林匹克教育運動家典範Intercollegiate LeagueHome and Away Game SystemOlympic EducationSportsmanshiparticle