2019-04-162025-07-282019-04-162019-04-161991-1629https://ir.ntus.edu.tw/handle/987654321/66200本研究主要建構馬來西亞邦各島運動觀光客行為模式，研究以馬來西亞邦各島運動觀光客為研究對象，採立意抽樣方式抽取450 位馬來西亞邦各島運動觀光客為研究樣本進行問卷調查，總計回收有效問卷數量為405 份，有效問卷率達88.89%。研究結果發現：一、馬來西亞邦各島運動觀光客態度對行為意圖無顯著影響；二、馬來西亞邦各島運動觀光客主觀規範對行為意圖有顯著影響；三、馬來西亞邦各島運動觀光客知覺行為控制對行為意圖有顯著影響。 The purpose of this study is to construct a sports tourist behavior model, with sports tourists on Pangkor Island, Malaysia, as the research subjects. Based on purposive sampling, this survey picked 450 sports tourists on Pangkor Island as the study samples and 405 valid copies were collected, for a valid return rate of 88.89%. The research results show that: (1) the attitude of the sports tourists on Pangkor Island, Malaysia, has no significant effect on the behavioral intention; (2) the subject norm of the sports tourists on Pangkor Island, Malaysia, has a significant effect on the behavioral intention; (3) the perceived behavioral control of the sports tourists on Pangkor Island, Malaysia, has a significant effect on the behavioral intention.173 bytestext/html運動觀光; 馬來西亞邦各島; 計畫行為理論Sports Tourism; Pangkor Island; Theory of Planned Behaviorarticle