黃彥翔Hwang, Yen-Xiang2017-02-222025-07-302017-02-222017-02-22https://ir.ntus.edu.tw/handle/987654321/70851學位類別：碩士校院名稱：國立台灣體育大學系所名稱：運動管理學系碩士班學號：19605011畢業學年度：97年論文頁數：215頁　　本研究旨在探討新竹縣市跆拳道道館學員參與行為、動機及滿意度之現況，提供跆拳道館業者做為吸引學員學習之參考。本研究研究對象為登記有案於跆拳道協會之新竹縣市道館、國小三年級以上之學員，研究工具以為李克特氏五點量表，共發出270份，回收214份，有效問卷為190份，有效問卷率為88.79%。蒐集之資料以SPSS 12.0進行項目分析、因素分析、描述性統計、卡方檢定、單因子變異數分析、t檢定以及迴歸分析，研究結果發現學員以男生較多，大多為國小學生，年齡介於「9-12歲」，學習年資多為「一至二年(含兩年)」。學員每次練習時間以「61-90分鐘」為多，練習時段是「19：00-20：30」居多，每週練習時間以「一、三、五」占大多數，學員獲得道館資訊主要以「親友(同學)介紹為主」。參與動機以「可以保持良好體能」為最主要動機，最為滿意則為「教練的教學方法」。而在就學階段，國中較高中(職)之動機更傾向於「自我實現」。在性別，女生對於「教練態度與能力」、「場地環境」、「同儕關係」滿意度高於男生。在就學階段，就讀國中之學員對「安全與便利」之滿意度較高中(職)高。在不同帶別，黑帶之學員對於「上課內容」擁有較高的滿意度。學員對「自我實現」、「增進身體健康」以及「紓解生活壓力」之參與動機愈強烈，每週練習次數亦愈高。根據典型相關之結果顯示，若學員在「增進身體健康」、「紓解生活壓力」以及「自我實現」等四個動機擁有較高程度的動機，則學員在「教練態度與能力」、「場地環境」、「安全與便利」、及「同儕關係」上之滿意度則愈高。　　The purpose of this study was to explore the behavior, motivation and satisfaction of Taekwondo members in the training halls in Hsin-Chu District so as to provide management reference for training halls. Subjects for this study were participants of training halls which are members of the Taekwondo training hall registering in the Chinese Taipei Taekwondo Association. To collect data, a survey was conducted by which 270 questionnaire were distributed and 190 were valid responded corresponding with an 88.79% of return rate. The item analysis, factor analysis, descriptive statistics, chi-square test, one-way ANOVA and canonical correlation analysis were administrated to analyze data and the findings of this study showed that: there were more male members than female members. Most members aged 9 to 12 years old, and studied in the elementary schools with 1-2 years’ learning experience. Their practicing duration was between 61 to 90 minutes and between 19:00 to 20:30 on the Monday, Wednesday and Friday. In addition, the major information they got was from family or classmates. Besides, their priority motivation is to keep the fitness. Furthermore, female have higher satisfaction towards “coach’s attitude and ability”, “environment of the hall” and “peers relationship”; junior high school students have higher satisfaction than senior high school students on “safety and convenient”. On the different belts, black belts students have higher satisfaction on “course” than color belts did. Most important, students who have higher “self actualization”, “improving health” and “releasing stress” motivation will practice more times in a week. According to the analysis of correlation, members who have higher motivation on “improving health”, “releasing stress”, and “self actualization” will contribute to a higher satisfaction on “coach’s attitude and ability”, “environment of the hall” and “peer relationship”.目　次 第壹章　緒論…………………………………………………………1 　第一節　研究背景與動機…………………………………………1 　第二節　研究目的…………………………………………………2 　第三節　研究問題…………………………………………………2 　第四節　研究假設…………………………………………………3 　第五節　研究範圍…………………………………………………3 　第六節　研究限制…………………………………………………3 　第七節　操作性定義………………………………………………4 　第八節　研究重要性………………………………………………5 第貳章　文獻探討……………………………………………………6 　第一節　跆拳道之歷史沿革………………………………………6 　第二節　消費者行為理論…………………………………………11 　第三節　動機理論…………………………………………………31 　第四節　消費者滿意度理論………………………………………38 　第五節　研究模式之論證…………………………………………45 　第六節　本節結論…………………………………………………53 第参章　研究方法……………………………………………………54 　第一節　研究步驟…………………………………………………54 　第二節　研究架構…………………………………………………56 　第三節　研究對象…………………………………………………57 　第四節　研究工具…………………………………………………57 　第五節　量表編制與施測…………………………………………58 　第六節　資料處理…………………………………………………61 　第七節　預試問卷…………………………………………………63 　第八節　正式問卷發放與回收……………………………………76 第肆章　結果與討論…………………………………………………78 　第一節　跆拳道館學員特性分析…………………………………78 　第二節　跆拳道館學員參與行為之現況…………………………82 　第三節　跆拳道館學員參與動機之現況…………………………85 　第四節　跆拳道館學員滿意度之現況……………………………88 　第五節　參與行為之差異性檢定…………………………………92 　第六節　參與動機之差異性考驗…………………………………106 　第七節　學員滿意度之差異性考驗………………………………115 　第八節　不同參與行為與參與動機之差異性檢定………………126 　第九節　不同參與行為與滿意度之差異性檢定…………………133 　第十節　動機與滿意度之典型相關………………………………138 　第十一節　討論……………………………………………………143 第伍章　結論與建議…………………………………………………156 　第一節　結論………………………………………………………156 　第二節　建議………………………………………………………158 參考文獻………………………………………………………………161831882 bytesapplication/pdf跆拳道;參與行為;動機;滿意度Taekwondo;participation behavior;motives;satisfactionthesis