Publication:

馬術運動中心不同馬齡會員參與動機與行為之個案研究

摘要

本研究旨在探討馬術運動參與者之不同馬齡對參與動機與行為之影響，以台中市汗王馬術運動中心會員為研究對象，主要了解該運動中心會員在參與馬術運動之馬齡、是否擁有馬匹及參與行為特徵，與參與動機之差異情形。研究採問卷調查法進行，普查汗王馬術運動中心65位會員，根據實際調查所得資料，以描述性統計（次數分配百分比、平均數及標準差）、單因子變異數分析、雪費法（Scheffe）事後比較等統計方法，進行資料分析，得以下結論：

1.會員馬齡集中在「一年以下」；有43.1％的會員以「沒有」擁有馬匹為最多；參與時段以「無特定時段－電話預約方式」為主要參與時段；每週到馬場騎馬次數，以「二至三次」比例最高；每次騎馬練習時間以「一至二小時」為最多。

2.不同馬齡會員以「一年以下」對參與動機「健康」與「自信心與滿足」有顯著差異。

3.是否擁有馬匹對參與動機沒顯著差異。根據研究結果建議業者在推展馬術運動時軟體方面，可以加強宣傳馬術騎乘精神、健康促進效果與提昇服務品質；在硬體方面增進週邊設施及服務，以建立中心個別特色。同時應教育會員馬術基本認知、安全觀念，減少馬術運動的危險，進而提昇馬術運動參與率。

Abstract

The purpose of this study was to reveal the features of participative behavior and the variations of participative motivation resulted from riding-year and owing a horse. In the first place, the correlation of the members with different riding years, with or without owing a horse, and their participative behaviors were analyzed. In the second place, the variation between the members with different riding years, with or without owing a horse, and their participative motivation was analyzed. The subjects were the sixty five members of Han-Wang Equestrian Center and the whole data were gathered by questionnaire research and analyzed by Descriptive statistics, One-way ANOVA, and Scheffe method. The finding showed as follows:

1.The riding-year of most members was under a year and few had a horse. “unfixed period-telephone appointment” was the main period of riding. The highest riding frequency was “Two to three” times a week, and the highest spending hour of riding was “one to tow hours”.

2.The significant variation existed between the members with different riding-year and their participative motivation.

3.There was no significant variation between the members with or without having a horse and their participative motivation.