Publication:

臺灣運動賽會碩士論文現況分析研究

本研究的主要目的在於分析、瞭解臺灣運動賽會碩士論文內容之數量分佈情形，並以臺灣出版之運動賽會碩士論文120篇，作為資料搜集對象，利用內容分析法進行資料統整與分析，並以自編之「運動賽會碩士論文之內容分析登錄表」為主要研究工具，運用次數及百分比檢定進行資料處理。本研究結果如下：

一、臺灣運動賽會碩士論文總數量，自2007起有明顯增加的趨勢；論文總數量的分佈情形以北部最多；論文的分佈集中在三所大專院校。

二、臺灣運動賽會碩士論文最主要的研究主題為為賽會的發展與整體規劃、贊助及行銷管理等三類。

三、臺灣運動賽會碩士論文最主要的研究目的皆以敘述性的研究目的為主。

四、臺灣運動賽會碩士論文最主要的研究對象區域皆以本國地區為主。

五、臺灣運動賽會碩士論文最主要的研究工具皆以自行編製最多。

六、臺灣運動賽會碩士論文最主要的研究方法皆以調查研究法為主。

七、臺灣運動賽會碩士論文最主要的統計方法皆為次數分配及百分比與平均數及標準差。

八、臺灣運動賽會碩士論文最主要的電腦統計軟體工具皆為SPSS。

本研究結果除了提供臺灣運動賽會論文的現況外，亦提供研究者、運動賽會主辦單位作為管理上之參考，期待更多研究者投入此領域，藉此提高運動賽會碩士論文的品質與數量。

The purposes of this study were to understand and analyze the contents and the status of the development of 120 master’s theses in sport event in Taiwan. The content analysis was used as the study’s main research method. The instrument “content analysis checklist of master’s theses in sports event” was used to collect data. The data was statistically analyzed in terms of frequency distribution and percentage. The results showed as follows:

1.The total number of master’s theses in sports event has been growing significantly since 2007 in Taiwan. The total number of master’s theses in sport event in different areas has been in unbalanced distribution. There were three major universities playing the key roles in terms of sport event research. The majority of the total number of master's theses in United States. The master's theses distribution was not concentrated in a particular school.

2.The main research theme of the master’s theses were sport event development and overall planning, sponsorship and marketing management in Taiwan. The main research theme of the master’s theses were participant behavior, sport event development and overall planning and marketing management.

3.The main research purpose was descriptive research in Taiwan.

4.The main research object was local area in Taiwan.

5.The main research tool was weaved by author in Taiwan.

6.The main research method was survey research in Taiwan.

7.The mostly-used statistical methods were times frequency & percentage calculation.

8.As to the computer software usage, the more popular one was SPSS.