Publication:

台南市「古蹟音樂沙龍」休閒活動之研究

本研究目的在於探討台南市「古蹟音樂沙龍」活動的創辦理念與目的，表演團體及民眾的參與及認同情形，分析活動辦理效益與推展缺失情形。研究方法採取質量兼具，透過深度訪談、現場觀察、問卷調查與內容分析，以蒐集研究資料。研究結果顯示，一、古蹟音樂沙龍目的有二，一方面配合古蹟活化政策，一方面培植台南市在地藝文團體。二、本活動之音樂表演類型多元化，參與之表演團體素質漸趨成熟專業，多數受訪民眾表示公部門執行活動宣傳不足，而使參與情形未能普及，導致獲知本活動之訊息不足，但表演團體與受訪民眾普遍認同本活動並支持活動繼續擴大舉辦。三、本活動的舉辦能帶來實質經濟效益，古蹟門票收入增加，表演團體演出機會增多，另外，在無形效益方面，獲得在地居民的認同與支持，亦藉機提升民眾藝文欣賞素質，更能提升整體城市形象，強化文化觀光的特色，讓府城意象更為突顯，讓生活藝術化、古蹟生活化。四、以SWOT分析本活動，並提出活動策略建議以供相關單位執行之參考。

The purposes of the research were to explore the origin, the situations of local performers’ and local people's participation and their approval, and the effects of the recreational activity, “Music Salon of Historical Sites,” through interviews, observation, questionnaire and content analysis. Some comments are then given in the conclusion.

1. The two purposes of the activity are to cooperate with the policy of making the historical sites alive and cultivate the local performers. 2. There are diversified music styles in the programs. Admission to the program was decided by the satisfaction of the audiences, so that the performers were both amateur and professional. Most people indicate that the promotion of music salon is not valid, so that the participation is not popularized. And it’s not easy to obtain the information of the activity. But most of the people approve the activity and support it to hold popularly. 3. The activity brings the economic benefits, including the ticket income of the historical sites and the increasing opportunity of the performers. Besides, it also brings some invisible benefits, such as acquire the local people’s approbation, enhance the residents’ living culture and the city image, reinforce local feature of the cultural tourism. 4. Analyze the activity by SWOT, and offer some strategies as a reference to the relevant departments and future event holders.