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  2. 學位論文(103學年度以前)
  3. 學位論文(103學年度之前)
  4. 學校運動場館委外經營服務品質與使用者滿意度之研究-以臺北市立南湖高中為例
 
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學校運動場館委外經營服務品質與使用者滿意度之研究-以臺北市立南湖高中為例

Service Quality and User Satisfaction of the School Sport Facility Operation – A Case Study Of Taipei Nanhu High School

Date Issued
2017-02-22T16:21:38Z
Date
2009
Advisor
王慶堂
Wang, Ching-Tang
URI
https://ir.ntus.edu.tw/handle/987654321/70885
Abstract
  「促參法」施行後,開啟了民間參與公共建設的大門,臺北市政府教育局據此訂定「臺北市推動民間參與各級學校運動設施營運管理作業要點」,南湖高中為2006年首波申請辦理委託民間營運學校之一,且範圍包含游泳池、韻律教室、綜合球場與健身中心等設施。本研究針對南湖高中活動中心委外經營之服務品質與使用者滿意度進行調查,旨在探討使用人口分布情形與服務品質、滿意度現況及其關係。於2009年5月1日至25日進行施測,有效問卷計387份,有效問卷回收率為83.9%,並以描述性統計、獨立樣本t檢定、相依樣本t檢定、單因子變異數分析及多元逐步迴歸進行分析。研究結果發現期望服務品質顯著高於感受服務品質,且感受服務品質與使用者滿意度呈顯著正相關;感受服務品質對使用者滿意度有正面之影響。本研究建議營運單位可針對學生與非學生族群規劃適合之消費方案;採積點和紅利之方式吸引固定客源和提升使用頻率,增加活動中心整體使用率。最後,以長期觀點方面營運者應持續維持與提升服務品質,滿足使用者之需求,以增進使用者滿意度。
  Outsourcing has become an important way for the public school to maintain its sport facilities operate without government subsidy. While the private investments and operation is brought into public good, making profit is the first priority and goal for the outsourcing corporation. This research is a case study of the Taipei Nanhu senior high school sport center in three aspects: service quality, satisfication and demographic statistics among the users. The differences of user anticipation against service quality perception were been analyzed first, followed by the analysis of the relevance between service quality received by user and user’s satisfaction as well as the projection on the service quality perceived and degrees of satisfaction.
  This research is conducted through questionary survey, convenience sampling. The total samples given out are 500 copies, and the effective samples collected were 387, effective sample collection percentage is 83.9%. Data was analyzed by the method of descriptive and inferential statistics, including one-way ANOVA, Pearson product- moment correlation, and multiple stepwise regression. It was found that there is significant difference between the anticipate and precieved service quality, the anticipate part is higher than the precieved part. Second, age, education, marriage, facilities utilization method, income, and facilities utilization time are influential factors trigger users’ satisfaction towards sports center. Third, the result shows the precieved service quality is positively relevant ro users’ satisfaction. Finally, the previeved service quality could be the predictor toward users’ satisfaction.
Subjects
服務品質;使用者滿意度;委外經營
Service quality;Users'satisfication;Outsourcing
Publisher
運動管理學系碩士班
Description
學位類別:碩士
校院名稱:國立台灣體育大學
系所名稱:運動管理學系碩士班
學號:19505008
畢業學年度:97年
論文頁數:118頁
Type
thesis
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