Publication:

公共運動場館經營績效指標建構之研究

本研究之目的在於建構公共運動場館經營績效評估指標。經由文獻分析法歸納出五個評估面向、二十四項評估指標。並以十二位學者專家組成Delphi專家成員，針對績效評估面向與指標之適切性作評判。進行三個回合的Delphi問卷調查，得出五個評估面向與二十六項評估指標，如下：

公共運動場館經營績效的面向適切程度依序為：『硬體設施』、『組織與人力資源』、『顧客滿意』、『營運管理』與『功能目標』。

『硬體設施』面向之指標適切程度依序為：「設施妥善率」、「無障礙設施」、「安全衛生」、「交通運輸」、「景觀設施」；『組織與人力資源』面向之指標適切程度依序為：「組織結構」、「專業經營與管理人員」、「志工組織」、「法規制度」、「組織文化」；『顧客滿意』面向之指標適切程度依序為：「提供運動資訊」、「人員服務品質」、「運動專業指導」、「設施滿意度」、「推廣活動滿意度」；『營運管理』面向之指標適切程度依序為：「每月平均使用率」、「風險管理」、「月平均收支比」、「每日開放時數」、「行銷方案」、「行政管理」；『功能目標』面向之指標適切程度依序為：「促進運動風氣」、「提供民眾休閒及運動之場所」、「提供標準競技運動場地」、「培訓基層競技運動人才」、「提供區域大型活動集會之場所」。

The purpose of this study was to construct the evaluation indicators for public sports facilities in management performance. By reviewing relate literature 5 dimensions, 24 indicators were postulate. Total of experts were recommended to help developing the evaluation indicators. The main task of these experts was to judge the availability of evaluation indicators. After three turns of response, come out to proper degree of evaluation indicators, from the feedback of the statistical result have 5 dimensions and 26 indicators.

The conclusion manifests as follows:

The appropriate degree of public sports facilities in management performance indicators are 「Hardware facilities」,「Organization and human resources」,「Customer satisfaction」,「Operations management」,「Functional goals」.

The appropriate degree of「Hardware facilities」 are 「Appropriate rate of facilities」,「Barrier-free Facilities」,「Safety and health」,「Transportation」,「landscape facilities」.

The appropriate degree of 「Organization and human resources」are 「Organizational structure」,「The staff of professional management」,「Volunteer organizations」,「The system of law and regulation」,「Organizational culture」.

The appropriate degree of 「Customer satisfaction」are 「Offer sports information」,「Quality of service」,「Professional guidance of sports」,「Satisfaction of facilities」,「Satisfaction of promotional activation」.

「Operations management」 evaluation dimensions:「Average monthly usage」,「Risk management」,「Average monthly balance of payments」,「The day of opening hours」「Marketing scheme」「administration」.

The appropriate degree of 「Functional goals」 are 「Promote the sport atmosphere」,「Offer the places for people to leisure and exercise」,「Offer the athletic ground of the standard sports」,「Train the grassroots athletes」,「Offer the place where large-scale activities gathers in the area」.