Publication: 運動觀眾我族感、敵對感與收視意願關係之研究—以國立台灣體院學生為例
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Date
2017-03-02T08:26:47Z
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Publisher
國立臺灣體育大學(臺中)
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Keywords
消費者我族感;消費者敵對感;收視意願, Consumer Ethnocentrism;Consumer Animosity;Intentions to Watch Televised Games