本研究旨在探討運動健身俱樂部的服務品質、顧客滿意度、口碑與再購意願相關性之研究。研究範圍與對象以桃園地區3家運動健身俱樂部年滿20歲以上之會員，並以自編之「運動健身俱樂部服務品質、顧客滿意度、口碑與再購意願之相關性問卷」作為研究工具，依據便利抽樣方式發放600份問卷，有效問卷488份，使用SPSS12.0統計軟體運算，透過描述性統計、獨立樣本t檢定、單因子變異數、相關、逐步迴歸與路徑等方式進行分析，獲致以下幾項結論：
一、不同性別及使用次數在服務品質、顧客滿意度、口碑與再購意願有顯著差異；不同年齡對再購意願有顯著差異；不同婚姻狀況對服務品質的「確實性」與「關注性」有顯著差異；不同職業對服務品質的「情感性」、「確實性」與「關注性」有顯著差異。
二、運動健身俱樂部的服務品質、顧客滿意度、口碑與再購意願呈顯著正向相關。
三、服務品質對顧客滿意度、口碑與再購意願具有預測力；顧客滿意度對口碑與再購意願具有預測力；口碑對於再購意願具有預測力。
四、服務品質、顧客滿意度、口碑與再購意願影響路徑皆達顯著。

　　The purpose of this study was to investigate the relationships among service quality, customer satisfaction, word of mouth and repurchase-intention of fitness club. This study constructed the questionnaire about relationships among service quality, customer satisfaction, word of mouth and repurchase-intention of fitness club. 600 members above 20 years old of three fitness club in Taoyuan area were surveyed through convenient sampling, 488 of them were usable. Descriptive statistics, t-test, one way ANOVA, correlation, regression and path analysis were employed to analyze the data by SPSS12.0 software. Results of this study can be divided into four parts:
1.Diverse gender, career, and use frequency toward service quality, customer satisfaction, word of mouth, and repurchase-intention are significant different; Diverse age toward repurchase-intention is significant different; Diverse marital status toward assuredness and concern in service quality is significant different.
2.The relationships among service quality, customer satisfaction, word of mouth and repurchase-intention of fitness club is significant different.
3.Service quality toward customer satisfaction, word of mouth and repurchase- intention is predictable; customer satisfaction toward word of mouth and repurchase-intention is predictable; word of mouth toward repurchase-intention is predictable.
4.Path analysis of service quality, customer satisfaction toward word of mouth and repurchase-intention is significant different.