Publication:

以Delphi法分析臺灣運動產業範疇與分類之研究

本研究旨在探討臺灣運動產業分類與範疇，利用修正式Delphi法與內容分析法，釐清臺灣運動產業內涵與外延。本研究共邀請十八位產官學三方專家，經過三次回合的問卷，分析與整理後得結果如下：一、專家條件式同意NAICS分類標準用於臺灣運動產業分類，應為臺灣特有國情修正與調整。二、NAICS運動相關分類中，專家皆強調建議刪除與臺灣地理位置、氣候、目前現行法規條例、社會風俗等國情差異；如雪車職業組織、運動競賽型之火砲、火藥、輕型武器、槍枝相關之製造、批發、零售、俱樂部組織，與維護維修等、博弈產業、職業狩獵、賽狗、賽馬與職業與半職業汽機車、改裝車競賽、休閒航空俱樂部組織、天體營類；職業棒球與職業撞球除外之職業運動。本國縣市運動委員會非獨立法人，不可獨立對外營業，建議剔除縣市運動委員會。 三、運動產業分類標準中增設（一）亞洲特有技擊類運動道館與組織；（二）水域活動相關營運組織；（三）獨立法人體育運動或休閒活動相關組織；（四）青少年運動主題組織；（五）運動觀光產業與運動旅遊產業。四、本研究參考NAICS後，根據研究結果與討論，以體委會雙主軸延伸，架構出臺灣運動產業範疇，分成五大分類，八大項，三十七中項，六十三小項及建議發展兩項。

Abstract

The purpose of this research was to examine the categories and classifications of the sports industry in Taiwan. This study used the modified Delphi method and content analysis as research methodologies. The research participants, the Delphi panel of experts, were composed of 18 members. They achieved the consensus of opinion and pooled the themes of categories and classifications of sport industry through a series of the Delphi panel meeting and two iterative questionnaires. The results through the Delphi panelists lead us to the following conclusion:

Ⅰ.The Delphi panelists agreed that we could use the North American Industry Classification System（NAICS）in Taiwan but the research needed to consider the national conditions and adapted it to the environment. Ⅱ.Because of the climate, the geographical features, the culture differences and the law state, the Delphi panelists reached agreements to prune off the unsuitable items in Taiwan, such as the wholesale trade, the manufacturing, the retail trade of gun small arms and so on. And the suggestion was that the research should delete it because the municipal sports authorities and councils was not the independent juridical unit in Taiwan. Ⅲ. Among the NAICS of sports related classifications ,the research added the following items (a) Asia exclusively own Martial Art square and association ; (b) Water-based recreational sport management organization,(c) Independent juridical sports and recreational activity related organization;(c)Youth sport theme association or leagues; (d) Sports tourism and sports traveling industry .Ⅳ. Mainly based on two axles concepts: Sports for All and Competitive Athletics from the National Council on Physical Fitness and Sports, the research used NAICS as a reference guideline for organizing the categories of sports industry. Furthermore, we organized and categorized to sketch out 5 sectors, 8 subsections, 67 terms and 63 middle terms of current sports industry classifications and categories in Taiwan.