Publication:

「只要努力，就能美麗」？—實踐改善身體意象行為之反思探究

擁有美麗的外表、傲人的身材成為多數人追隨的行為，愈來愈多的消費者藉由減肥、塑身、運動等行為來達到身體理想化的狀態。而這些行為的追隨者，多半為女性，本研究將針對這些對自己身體意象感到不滿，且持續運動已達三個月的女性為研究對象。而為了要深入地瞭解研究對象的觀感，研究者使用質性研究中的深度訪談法，藉由個別訪談的方式，透過每位研究對象分享自我親身經驗與心路歷程，探究其心中潛藏之信念。本研究以女性主義為理論基礎，欲瞭解女性對於理想與現實身體意象之間的差距，以及改善行為的真正意義。

研究結果發現：1.女性在實際與理想的身體意象之間尚有段距離，且依程度的差異，分別為實際的、理想的以及嚮往的身體意象，此外，藉由媒體的傳播與大眾的影響而更擴大其差距；2.因女性認定運動的美體效果，便藉此來使自己的身材曲線變得窈窕，因此運動所代表的意涵，已成為雕塑身形的手段；3.女性之所以從事改善身體意象之行為，乃是受制於父權體制之價值觀形塑出的美麗規範，並且也將它內化為自己的一部分，畢竟這是一條阻力最小的路，能讓女性安穩的生存在這樣的體系中。

Having a great appearance and a perfect body was a behavior that most people pursued. It not only made people have more confidence but also obtain more favors and respect in career or in social intercourse. Thus, more and more consumers were willing to spend much money on body care, such as weight-loss, body-build and exercise. They are often feminine. This study of focused on feminine who dissatisfied with their body and they have been keeping working out three months. In order to realize deeply the feeling of interviewers, the qualitative in-depth interview has been employed as the key method. Through the interviewers shared their self-experience, exploring the further faith and getting internal, private perspectives. The theory based on feminism in the study. The purposes of study were to realize the difference between perfection and actuality of body image, and understand the real meaning that feminine improved body image. There are three discoveries resulting from this research:

1.According to different degrees, it can be divided into three body figure images--actual, ideal, and desirable. There is still a distance between woman’s ideal body image and her actual body image. Besides, the distance is getting longer by the spread of the mass media and the influence of the public.

2.Because women think that exercise results in good body figures, they try to make their body shape prettier by exercising. Therefore, exercise represents a method of sculpturing a good body image.

3.Because of the beautiful standard from the values of the patriarchy system, women try to reform their body images and make this ideology becomes part of them. After all, it is the most smooth way to make women live peacefully in this kind of system.