Publication:

高爾夫球運動球友社經地位及參與動機之研究

在眾多休閒活動中，從事高爾夫球運動一直以來被視為是高消費的運動，相較於其他休閒活動而言，從事高爾夫球活動光是入會費動輒上百萬，如此昂貴的休閒運動花費，如不是從中可獲得特殊休閒運動目的，球友們怎會願意花費如此高昂的支出呢？因此本研究旨在探討高爾夫球友之社經地位及參與動機之相關因素，主要之目的有三：（1）瞭解參與高爾夫運動球友之參與動機。（2）瞭解高爾夫球友之社經地位與參與動機間的差異性。（3）將研究結果提供高爾夫球場經營者作為推廣參考。本研究採用問卷調查方式進行，以屏東縣台鳳高爾夫球場之球友為抽樣對象，有效問卷139份。依據回收之有效問卷進行分析，分析結果如下：在「高爾夫球友參與動機部分」，採用因素分析中之主成份分析法，以抽取受試者對參與動機各問項之共同因素。五個因素分別命名為健康與體適能、追求知性、成就性、社會性以及自我實現需求。在「瞭解高爾夫球友之社經地位與其參與動機間的差異」使用單因子變異數分析、薛費爾事後比較(Scheffe）。發現不同教育程度在參與動機上有顯著性差異（F值=2.912；p=.016）。經事後比較得知，未有顯著差異。不同職業類別在參與動機結果得知，有顯著差異（F值=3.894；p=.000）。經事後比較分析得知，「家庭主婦」在參與動機大於「資訊科技業」的球友。不同每月平均所得在高爾夫球運動參與動機中則無顯著差異。

Comparing to other recreational activities, golf has been perceived as a costly sport. The fees for attending a golf club can be more than a million dollars. Without a specific recreational purpose, why a golf player is willing to pay such a high price? Thus, this study aimed to understand the socioeconomic status of golf players and the relevant factors that affect their motivation to play golf. The four main purposes of this study are: (1) to understand the motivation of golf players for playing golf; (2) to examine the differences between the socioeconomic status of players and their motivation for playing golf; (3) to provide suggestions for the management of golf courses. Questionnaires were delivered to the golf players at the Typhone Golf Course of Ping-Tung City. Totally 139 questionnaires were collected.

The questionnaire contained two major sections, the background information and player's motivation. To understand the motivation of golf players, Factor Analysis (Principle Component Analysis) was conducted. Five factors were identified, including (1) health status and fitness, (2) pursuit for knowledge, (3) pursuit for self-achievement, (4) pursuit for social relationship and (5) need for self-fulfillment. In addition, the statistical analysis of One-way ANOVA (Scheffe) was conducted to examine the differences between the players' socioeconomic status and their motivation. The results indicated that there is no significant difference between the educational backgrounds of players and their motivation. Also, factory workers, soldiers, police officers, service workers and housekeepers demonstrated greater motivation for self-fulfillment than the self-employed people. Finally, the results indicated no significant difference between the average income of golf players and their motivation for playing golf.