Publication:

應用IPA績效評估法探究非營利運動組織之業務重要性與執行滿意度-以中華民國輕艇協會為例

本研究旨在應用IPA績效評估法探究輕艇運動參與者知覺中華民國輕艇協會業務重要性與執行滿意度，並比較不同人口特性與參與行為變項之參與者知覺協會各業務重要性之差異；以及對各業務執行滿意度之差異。本研究以中華民國輕艇協會登記註冊之輕艇選手、通過協會認證之各級裁判、教練以及各縣市輕艇委員會之主任委員或總幹事為研究對象，透過研究者自行編制之「中華民國輕艇協會業務重要性與執行滿意度調查問卷」進行調查，並以描述性統計、t檢定、單因子變異數分析與IPA績效評估法進行分析。研究結果發現：

一、在不同性別、教育程度、身分、年資與參與層級之參與者對各業務屬性重要性認知未達顯著差異；而不同年齡與參與項目之參與者，則分別在「組織」與「國際交流」相關業務重要性達顯著差異；整體而言，參與者對協會各業務均有高度重視，參與者較重視協會的「國際交流」及「推廣與教育」相關業務，相對較不重視「組織」相關業務。

二、不同性別、年齡、身分、參與年資及參與層級之參與者對「組織」相關業務執行滿意度皆達顯著差異，此外，不同參與層級之參與者對「國際交流」相關業務執行滿意度及不同性別在「訓練與競賽」相關業務執行滿意度也達顯著差異。整體而言，參與者較滿意「裁判」相關業務之執行，對「推廣與教育」及「國際交流」相關業務執行滿意度則較低。

三、在IPA績效評估方面顯示，無論其人口特性與參與行為變項，協會各業務屬性得分之落點皆落在加強改善區，其中以「推廣與教育」及「國際交流」相關業務重要性與執行滿意度得分的差值最大。

基此，建議輕艇相關組織可依參與者對業務重要性與執行滿意度差值之排序選擇優先改善之業務屬性，而未來研究可依母群體之特性增加受試者對問卷題項回應之尺規，進而提高結果之應用。

This research utilized the Importance Performance Analysis (IPA) to analyze the degree of satisfaction and the importance of the non-profit sport organization “Chinese Taipei Canoe Association” amongst the canoe sport participants in two ways: using the different demographic data in comparison with behavior of the participants, and testing the satisfaction of the related operation done by the Chinese Taipei Canoe Association amongst the participants. This study focused on the registered participants, coaches, referees, directors and managers of different counties within the association. The researcher developed a new questionnaire, “the satisfaction and importance of the Chinese Taipei Canoe Association questionnaire” as the tool. The statistical analyses involved descriptive statistics, t-test, and one-way ANOVA. Results revealed the following:

1.There was no significance in the satisfaction of the work done by the Chinese Taipei Canoe Association within the different gender, level of education, identity, and experience. However, different age showed significance in “organization” and “international relations”. Overall, participants all value the importance of the Chinese Taipei Canoe Association. Canoe participants showed to have more interest in “international relations” and “promotional education” and showed less interest in the “organization” than the directors and managers.

2.Different gender, age, identity, participation experience and level of participation show different level of satisfaction toward the work of the Chinese Taipei Canoe Association. Also, different level participants showed significance in “international relations” and different gender showed significance in “training and competition”. Overall, participants were satisfied with the “referee” aspect but are less satisfied with “promotional education” and “international relations”.

3.Importance Performance Analysis showed that regardless of the demographic variables and behavioral aspects, the work of the Chinese Taipei Canoe Association required further improvements especially in “promotional education” and “international relations”.

Therefore, suggestions for future canoe related organizations include adjusting the importance of business related activities in the order of most important to least important. Also, future studies can have adjustments made to the questionnaire to incorporate different population samples to increase the validity of the results.