Publication:

國內健身俱樂部營運風險管理之研究

本研究旨在為國內健身俱樂部找出潛在的營運風險，以及提出面對營運風險的適當的策略規劃與建議。研究對象有兩個母群體，一為國內健身俱樂部的消費者，另一個為國內健身俱樂部業者。本研究採用2份自編調查表讓研究樣本填寫，藉此了解消費者與業者雙方對於營運風險的認知，以及業者目前因應營運風險的策略。在消費者部分回收後的有效樣卷為285份，回收率為66.2％業者的部分則是邀請國內6家知名健身俱樂部接受調查。統計方法採用因素分析、描述性統計、獨立樣本t檢定、單因子多變量變異數分析以及Duncan事後分析法等方式，進行資料的處理。研究結果發現，不同職業、年齡與月平均所得對於不同的健身俱樂部的營運風險因子有顯著差異。

多數俱樂部業者使用張貼公告的方式預防生害的發生，本研究建議健身俱樂部業者應改善目前因應營運風險的策略，多使用主動與消費者接觸的方式預防風險的發生。

The purpose of this research was to find out many operational risks of fitness clubs in Taiwan. After the investigation, the research provides important strategies and suggestions to them. The Customers and the managers of fitness clubs are the objects in this study. There were two different questionnaires for each group. The questionnaires were to find out customers’ and managers' awareness of the operational risks. In customers' parts, there are four factors: activities, facilities, staff's assistance and instructions of equipments, and contracts with customers. The four factors were analyzed by factor analysis, descriptive statistics, independent sample t-test, MANOVA and Duncan test.

The findings revealed that different occupations, ages, and income had reached significant levels in different types of operational risks. For example, the older customers and customers with higher income are more awarded of operational risks. This study recommends that most clubs should change their current strategies to reduce operational risks. Such as fitness clubs makes changes to fit customers’ needs, and also to be more active to know and to communicate with their customers. The more the clubs understand customers, the fewer accidents would happen, and the more risks would be reduced.