Publication:

國小游泳池服務品質滿意度調查之研究－以嘉義縣布新國小附設游泳池為例

本研究旨在綜合服務品質的相關理論與文獻，探討布新國小附設游泳池的服務品質滿意度，以及游泳池經營方向與期望服務之研究，提供游泳池管理單位經營之參考。本研究以嘉義縣布袋鎮布新國小附設游泳池游泳教學的學生為母群體，隨機抽取449個正式樣本，進行服務品質滿意度之調查，蒐集資料，應用t檢定、MANOVA進行不同人口統計變數在服務品質的五個構面之差異性分析，同時應用迴歸分析建立整體評價與聲譽之預測模式。

結果發現，各問項平均滿意度大部分均甚高，顯示布新國小游泳池獲得學生很高的肯定，也顯示游泳池管理單位非常認真經營管理。在既有的教學服務績效上，再加強反應性與關懷性的提升，有助於提高布新國小附設游泳池的評價與聲譽。並加強泳池衛生與整潔的維護，對於特殊學生與學校的游泳教學意見，應深入瞭解適時改進，以提高游泳池的服務品質滿意度。

本研究並隨機抽取134位學生家長進行游泳池經營方向與期望服務之調查研究。歸納結果發現，應善用游泳池的專業教練、安全保障與費用便宜等優勢，同時配合舉辦各種游泳比賽或水上活動，以提高知名度，創造行銷的機會，作為經營管理與行銷管理之參考。

The purpose of this study based on synthesis correlation theories and literature of services quality is to explore the service satisfaction for swimming pool at Busin Elementary School, as well as pool management directions and expectations of service. The studied population includes the elementary school students nearby who learn to swim in the pool at Busin Elementary School, which lies in Budai Town of Jiayi County. We collected 449 sample data and applied t test and MANOVA to carry out difference analysis for the five dimensions of service quality with different demographical variables, while appling the regression analysis to construct the prediction model for the reputation and overall evaluation of the swimming pool.

The results showed that the average satisfaction of every item is high, and it also showed that the swimming pool management units had a very good operation and management. Under the good performance of teaching service, the further enhanced responsiveness and empathy will help improve the evaluation and reputation of Busin swimming pool. Simultaneously, it must strengthen sanitation and neatness about swimming pool, and understand the views of special students in-depth in order to improve the quality of the swimming pool service satisfaction.

This study also randomly selected 134 parents of student’s and surveyed the business direction and expectations for swimming pool service. The results showed that professional coaches, security and low cost were the advantages of Busin swimming pool. If the unit can organize various swimming or water activities, it may increase awareness and create marketing opportunities. These viewpoints above also may be as a reference about business management and marketing management.