本研究主要目的為了解臺灣運動用品製造業投資中國大陸之進入模式，以期提供產、學界了解本產業業者投資中國的進入模式與概況。研究方法採問卷調查及深度訪談法，研究對象係針對進入中國投資之運動用品製造業者進行研究，以問卷為工具，寄出213份問卷，回收103份，其中有效問卷為40份。統計方法為描述統計、卡方檢定、多變量變異數分析，經由SPSS Ver.12.0 for Windows套裝軟體進行分析。研究發現主要為：1.業者進入以獨資型態為主。2.主要以降低生產成本和大陸內銷市場為主、其他因素包含技術、管理知識、資金為主、勞力密集、技術創新快速、政治風險及投資優惠條件等。

　　This study aimed to analyze and provide a profile of the entry modes for Taiwan sporting goods manufacture investing in China market. The research methods were questionnaire survey and in-depth interview techniques. The population for sampling was the sporting goods manufacturers who had entered the market in China. The valid responses were 40 copies out of 103 copies that had been sent back from the total mailing number of 203. The statistic methods were descriptive statistics, Chi-square test, and MANOVA via the software package of SPSS 12.0 for Windows. This study found that：(1) The primary entry mode was unique to proprietorship. (2) Cost judgment and potential domestic market were the main factors while considering for investing in China market. The others factors include the management technology, capital, labor-intensive, the rapid revolution in skills, political risks and investing preferential terms.