Publication:

雲林縣慢速壘球球員參與動機、體驗、滿意度及忠誠度之研究

本研究主要目的在於探討雲林縣慢速壘球發展現況，進而瞭解球員參與的動機、活動中的體驗程度、滿意度及忠誠度，以反映球員內心的感受和需求，並找出影響球員練習、參與活動及比賽的癥結、因素和忠誠度。研究方法以修訂自編而成之「雲林縣慢速壘球隊球員參與訓練動機、體驗、滿意度及忠誠度調查問卷」，研究對象以參加雲林縣2008年春季縣長盃慢速壘球錦標賽之雲林縣慢速壘球隊球員共780位，得有效問卷624份。問卷內容包含個人基本資料、參與訓練動機、體驗程度、活動滿意度、忠誠度及開放式問卷等六部份。回收資料以SPSS Windows 12.0版套裝軟體進行資料處理，預計以描述性統計之次數分配與百分比、t檢定 、單因子變異數分析、雪費法多重比較檢定等統計方法進行資料分析。資料經分析討論獲得以下結論：

一、社會組、公教組及大專組球員跟動機總合、滿意度總合、體驗總合及忠誠度總合均無差異情形存在。

二、不同婚姻狀況之球員與動機總合之差異情形有顯著差異情形存在，由平均數可知已婚者之參與動機高於未婚者；而不同婚姻狀況之球員與滿意度總合、體驗總合及忠誠度總合均無顯著差異情形存在。

三、不同年齡之球員與動機總合、滿意度總、體驗總合及忠誠度總合均有顯著差異情形存在。

四、不同學歷之球員與動機總合、滿意度總、體驗總合及忠誠度總合均有顯著差異情形存在。

五、不同月收入之球員與動機總合、滿意度總及忠誠度總合均有顯著差異情形存在。但在與體驗總合無顯著差異情形存在。

六、不同參與年資之球員與動機總合、滿意度總、體驗總合及忠誠度總合均有顯著差異情形存在。

七、不同守備位置之球員與動機總合、滿意度總及體驗總合均有顯著差異情形存在。但與忠誠度總合則無顯著差異情形存在。

The main purpose of this study was to explore the current developing situation of the slow pitch softball in Yunlin County, and further to realize player participation motivation, satisfaction and loyalty to the activities; thus to reflect players’ inner feeling and demands, and also to find the crucial reasons and factors that influence players’ training, participation and loyalty to the activities and contests. The questionnaire of this study entitled “Survey of participation motivation, experience, satisfaction and loyalty of the slow pitch softball players in Yunlin County” was managed to gather the data from 780 players who took part in the Magistrate Cup Award for the Slow Pitch Softball Championship Contest in the spring of year 2008, Yunlin County, Of the 780 distributed questionnaires, 624 were valid responses. The SPSS for Windows 12.0 statistics software package was used to analyze the data. Frequency, Percentage, t-test, One-way ANOVA, Scheffe test was applied to analyze the data. After data analysis, the results of this study indicated:

1.There is no significant difference among open group, public servant group and college students group on the motivation, satisfaction, experience and loyalty variables.

2.There were significant differences in different marital status on motivation variable. Married players have higher motivation than unmarried players but have no significant difference on satisfaction, experience and loyalty variables.

3.There were significant differences among different age groups on motivation, satisfaction, experience and loyalty variables.

4.There were significant differences among different education background groups on motivation, satisfaction, experience and loyalty variables.

5.There were significant differences among different monthly incomes groups on motivation, satisfaction, and loyalty variables. However, there was no significant difference on experience variable.

6.There were significant differences among different years of participation on motivation, satisfaction, experience and loyalty variables.

7.There were significant differences among different fielding positions on motivation, satisfaction and experience variables. However, there was no significant difference on loyalty variable.