本研究目地意欲探討企業文化、自我效能與休閒運動參與程度間之關係，以戶外用品店為例。以國內戶外休閒用品店之員工為受試對象，針對戶外用品店隨機挑選發放。所獲資料經由統計軟體進行描述性統計、因素分析、信、效度分析、獨立樣本t檢定、單因子變異數分析和迴歸分析後發現結果如下：(一)不同性別在企業文化類型認知、自我效能和休閒運動參與程度上存在顯著差異。(二)不同教育程度在合作信賴型文化構面及休閒運動參與程度上存在顯著差異。(三)企業文化類型對自我效能及休閒運動參與程度存在預測效果。(四)自我效能對休閒運動參與程度存在預測效果。

This study aimed to investigate the relationship among corporate culture, self-efficacy and recreation sport participation. The research method was questionnaire employee of outdoor shop and One hundred and seventy-three questionnaires were returned. Significant results were as followed: First, self-efficacy is effected by the different corporate culture. Second, recreation sport participation level is effected by employee’s self-efficacy. Third, the level of recreation sport participation will be differed by different corporate culture. The study conclusions and recommendations, employee’s self-efficacy is relatively high under the cooperation-trust of corporate culture also higher recreation sport participation. So to build the great corporate culture will help to boost the employee’s efficacy and the entirety efficiency.