Publication:

大學運動場館滿意度之調查研究∼以國立中興大學為例

本研究之主要目的在瞭解性別、年級別、使用頻率及使用時間等類別變項在各項運動場館滿意度構面上之差異；另亦將檢驗滿意度因素對學校運動場館整體滿意度所貢獻之解釋力，進而篩選出具解釋力的滿意度因素。研究對象是國立中興大學選修體育課程之1287名學生（男生724名，女生 563名）為研究對象。以李宗鴻（2003）所編制之「全國大專院校運動場館學生滿意度調查問卷」做為研究工具，經多因子多變項變異數分析結果顯示，在四項主要效果中，僅使用時間對於管理人員素質之滿意度構面上存有顯著的差異；描述性統計進一步指出，每次使用運動場館愈長的學生愈容易對管理人員之素質感到滿意。此外，單變項複廻歸分析結果顯示，規劃與管理、現況與功能、管理人員素質與開放情形等滿意度因素對學校運動場館整體滿意度存有顯著地解釋力，此四項預測變數並可解釋場館整體滿意度52%之變異量；廻歸係數考驗進一步指出，規劃與管理、現況與功能及管理人員素質等預測變數對學校運動場館整體滿意度存有顯著地解釋力。作者最後根據研究之結果與發現，提出各項建議以供未來研究者及服務單位於研究與運動場館經營管理上之參考。

The purpose of this study was to investigate if there were gender, academic status, use of frequency, and use of endurance effects on the various satisfaction factors in the selected campus sport facility. The authors were also interested in knowing if the various satisfaction factors explained the level of overall satisfaction. The participants consisted of 1287 students (724 males and 563 females) from the National Chung Hsing University; Lee’s (2003) “Questionnaire that Quantified Student Satisfaction with Facility” was adopted as the focal instrument. The results of a 2 (gender) × 4 (academic status) × 4 (use of frequency) × 3 (use of endurance) factorial MANOVA revealed that use of endurance was the only significant effect on the dependent variable of quality of personnel. Descriptive analysis further indicated that the longer the students used the sport facility, the more they would feel satisfied with the quality of personnel. The results of multiple regression analysis revealed that planning and management, current condition and function, quality of personnel, and availability contributed significantly to the explanation of overall satisfaction and accounted for 52% of the variance in overall satisfaction. Post-hoc coefficient tests further indicated that planning and management, current condition and function, and quality of personnel were effective predictors of overall satisfaction. Recommendations for future research endeavors and university sports facility managers in this area were described.