Publication:

民眾對台中都會公園滿意度之研究－以台中都會公園遊客為例

本研究目的旨在探討了解遊客入園後，使用台中都會公園場地設施之滿意度情形，研究工具為遊客對台中都會公園場地設施滿意度量表，研究對象以台中都會公園場地設施使用後之遊客為主要對象，問卷發放時間為2007年9月12日至15日，共計4日止，採便利取樣。調查期間共計發放423份問卷，回收410份，剔除無效問卷32份，回收有效問卷378份，有效回收率89.36％。經統計處理及分析後獲得以下重要結果：

一、遊客對台中都會公園各項設施的滿意順序，前三名分別為健行步道、生態湖與日晷雕塑區，最優先選擇的場地設施前三名，與滿意順序相同。

二、不同人口統計變項的遊客對台中都會公園的場地設施之滿意度上具顯著差異。

三、針對研究對象中81％的遊客共提出40項建議，歸納整理具體的重要意見，以安全措施方面：建物維護不完善，已出現破損、龜裂、斷裂、標示不清楚；以設施品質方面：增設休息的座椅為居冠，飲水設備明顯不足；以環境衛生方面：廁所的衛生問題有待加強，並希望能提供衛生紙；以服務品質方面：增加所在位置的說明，導引設施要加強等情形，提出合理可行之建議方案，讓台中都會公園管理單位參考。

This report is to investigate the users’ satisfaction for the facility of Taichung Metropolitan Park (TMP). The research method adopted TMP facility satisfaction questionnaire. As for the object, it was sampling by random from the tourists who experienced the facilities of TMP. it took 4 days during september12~15th ,2007.

423questionnaires were released and 410responds were collected. 378of them were valid and the valid is 89.36%. After the statistical analysis, there are 3 primary results:

1.The top 3 satisfied facilities are: Pedestrians Route, Ecological Garden and Sunglow Area. This priority is just same as the study result of first 3 preference facilities.

2.Obviously, the different demography variable will get very different satisfaction result.

3.Base on the 40 suggestions proposed by 81% tourists, there are 4 solutions to improve satisfaction:

A.Facility Safety: proper maintenance for the damaged, cracked, ruptured,label-unclear facilities.

B.Facility Quality: to increase the chairs and drinking fountains.

C.Environment Sanitation: to offer the clean lavatories and provide toilet paper.

D.Service Quality: to improve the guidance instruction.

Hope above countermeasures could be helpful for the TMP authorities.