Publication:

國際運動賽會志工生活型態與參與動機之研究

本研究之研究目的在於探討：一、瞭解國際運動賽會志工生活型態與參與動機之現況。二、瞭解國際運動賽會志工之人口統計變項對生活型態有差異情形。三、瞭解國際運動賽會志工之人口統計變項對參與動機的差異。四、瞭解國際運動賽會志工之生活型態在參與動機之影響情形。研究方法採問卷調查法，問卷共發出210份，去除無效問卷後，獲得有效問卷198份，有效問卷回收率為94.28%。資料處理採取敘述統計、獨立樣本t檢定、單因子變異數分析，結果如下：一、2013年世界棒球經典賽志工生活型態構面依序為「服務他人」、「運動參與」、「都會偏好」、「宗教信仰」、「價格敏感」、「自卑傾向」；參與動機構面依序為「服務熱忱」、「團隊合作」、「實質回饋」、「自我實現」。二、2013年世界棒球經典賽不同年齡層、婚姻狀態、收入、宗教信仰、種類運動賽會志工在生活型態上達到顯著差異。三、2013年世界棒球經典賽不同教育程度、居住地、年齡層、收入、運動賽會志工種類及有無運動團隊經驗在參與動機上達顯著差異。四、2013年世界棒球經典賽志工生活型態經集群分析為「專員」、「組長」、「經理」、「工讀生」；不同集群生活型態賽會志工在參與動機上達到顯著差異。根據本研究之結果，提供建議事項供主辦單位及未來進一步研究之對象參考。

The purpose of this study is to investigate: (1) understand the current state of international sports volunteers lifestyles and participation motivation. (2) understand the demographic variables of international sports volunteers there were significant differences in lifestyle. (3)understand the demographic variables of international sports volunteers there were significant differences in motivation. (4) understand different lifestyle sports volunteers there were significant different in motivation.

Research methods adopted questionnaire, issued a total of 210 copies of the questionnaire, after removal of invalid questionnaires, obtaining 198 valid questionnaires, the effective response rate was 94.28%. Data processing take descriptive statistics, independent sample t test, ANOVA analysis, the results are as follows: (1) the 2013 World Baseball Classic volunteer lifestyle dimensions in sequence for "service to others", "sports participation", "will preference "," religion "," price-sensitive "," low self-esteem tend to " motivation sequentially as" dedicated service "," teamwork "," essence of feedback, "" self-realization. (2) the 2013 World Baseball Classic different ages, marital status, income, religion, sports tournament volunteers species reach significant differences in lifestyle. (3) the 2013 World Baseball Classic different levels of education, place of residence, age, income, kind of sports tournament volunteers and the presence of sports teams experienced significant differences in participation motivation. (4) the 2013 World Baseball Classic volunteer lifestyle by cluster analysis as "commissioner", "leader", "manager", "Part time workers" different clusters lifestyle tournament volunteers reach significant difference in motivation. Based on the results of this study provide recommendations as reference for the object organizer and future further research.