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健身俱樂部會員參與個人教練課程對俱樂部收益之研究
THE MARKET ANALYSIS OF THE FITNESS PARTICIPATION IN THE P.T. CLASSES CONTRIBUTE TO THE HEALTH CLUB REVENUE
Date Issued
2017-02-22T16:00:17Z
Date
2008
Advisor
沈易利
Shen, I-Li
Abstract
現在運動對於個人健康體適能有助益的觀念普及於每個人的心中,但因國人普遍對於運動觀念的認知缺乏及運動技能不足,且害怕造成運動傷害與預防處理措施不當的問題,因此社會大眾願意花錢去尋求個人教練的指導,使得個人教練課程成為俱樂部主要收益來源之一。本研究的目的主要是探討健身俱樂部會員參與個人教練課程對健身俱樂部收益是否有正向關係效果,並以世界健身俱樂部、台中沛綠雅健身俱樂部與台中水舞生活會館三種不同類型俱樂部裡有參加個人教練課程之會員為研究對象,利用問卷調查方式以「消費者」的角度去探討分析。結果顯示會員對教練指導的專業度、滿意度、忠誠度與會員對俱樂部的滿意度及忠誠度五個變項之間皆達顯著正相關。
In present, it is popularized in everybody's mind that the personal health benefits from adequate exercise. However, the people lack the correct cognition in the concept of exercise and do not have the insufficient techniques in sport training. In order to avoid these problems from the sport injury and improper treatment after injury, in usual, the people would like to spend the money to seek the guidance form personal trainer in exercise. It makes the income from the personal trainer guides exercise course to become main source in income of the fitness center. In the present study, we want to explore that correlation between the member of the club, who participates in personal training course, and the income of the fitness center. The researched objects are from members who participate in personal training course in three different kinds of fitness center in Taichung: World Gym fitness center, Peri’s fitness center and Community Family fitness center. The questionnaire bases on the outlook of “consumers” is utilized to analyze in this study. The result shows that five factors are positive relationship with the income of fitness center, respectively, the specialization, the loyalty and satisfaction of trainers, the loyalty and member satisfaction to the club.
Subjects
健身俱樂部;個人教練課程;專業度;滿意度;忠誠度
Fitness Center;Personal Training;Professional Competency;Satisfaction;Loyalty
Publisher
體育研究所
Description
學位類別:碩士
校院名稱:國立台灣體育大學
系所名稱:體育研究所
學號:19501113
畢業學年度:96年
論文頁數:141頁
Type
thesis
File(s)
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Name
800009701.pdf
Size
450.97 KB
Format
Adobe PDF
Checksum
(MD5):0530b6129993b258cd001cb67950e796