Publication:

舞蹈休閒活動參與者之參與動機與阻礙暨休閒利益研究

本研究目的在於探討舞蹈休閒活動參與者之參與動機、休閒阻礙、行銷滿意度及休閒利益之特徵，差異及相關情形。研究結果將提供政府相關機構、民間企業團體以及相關學術研究單位施政、行銷策略及研究參考依據。本研究以問卷調查方式，以北台中、中台灣及南台灣舞蹈休閒活動參與者為研究對象，採取隨機便利抽樣，研究工具為「舞蹈休閒活動消費行為研究問卷」。共發出問卷450份，回收有效問卷432份，有效問卷比率為96%。問卷回收所得之資料，依研究目的及驗證假設所需，以 SPSS統計套裝軟體既行描述性統計、項目分析、探索式因素分析、單因子多變量變異數分析、scheffe事後比較法及典型相關分析等統計方法進行資料分析。結果發現：一、不同背景變項的舞蹈休閒活動參與者在參與動機、休閒阻礙及行銷滿意度上有顯著差異存在。二、舞蹈休閒活動參與者的參與動機及休閒阻礙與行銷滿意度之間有典型相關存在。三、舞蹈休閒活動參與者的參與動機、休閒阻礙及行銷滿意度與休閒利益之間有典型相關存在。

This study investigated the characteristics, differences, and relationships among participating motivations, constraints, satisfaction and leisure benefits of leisure-dancing participants. The results will provide as a reference for government, organizations and institutes to do the related policy implementation. The study used cluster and random sampling to select the subjects who participate in the dancing activities in their leisure time. The instrument of this study was the questionnaire of consumer behavior for leisure-dancing participants. 450 questionnaires were distributed, and 432 were valid. Thus, the validity rate was 96%. The methods of data analysis including of descriptive statistics, item analysis, factor analysis, one-way MANOVA, the Scheffe - post hoc test and canonical correlation. The major findings of the study were summarized as follows:

1.There were significant differences among participants with different backgrounds on their motivations, constraints, and satisfaction.

2.There were significant relationships among satisfaction, motivations and constraints.

3.There were significant relationships among leisure benefits, motivations, constraints and satisfaction.