Publication:

跆拳道館國小學員之家長支持動機、滿意度與忠誠度之研究－以中部五縣市為例

本研究旨在探討跆拳道館國小學員家長支持動機、滿意度與忠誠度的實況及其影響。以中部五縣市國小學員家長為研究對象，獲有效問卷505份。以研究者修訂之「跆拳道國小學員家長支持動機、滿意度與忠誠度之研究問卷調查」進行，經信、效度評估，再以描述性統計、單因子變異數分析、Pearson 積差相關及典型相關等統計方法進行資料處理，其研究結果顯示：一、在學員家長以女性家長填表居多，年齡以36-40歲為多，教育程度以高中職以下為多，職業以服務業為多，家庭收入以30,001-50,000元為多。支持動機則以健康需求因素為最高；滿意度則以服務與專業技能最高；忠誠度則是行為忠誠得分為高。二、不同教育程度與職業的學生家長在支持動機上達顯著差異；不同年齡層、教育程度與職業的學員家長在滿意度達顯著差異；不同職業的學生家長在忠誠度達顯著差異。三、支持動機、滿意度與忠誠度呈顯著正相關。

The main purpose of this study were to investigate the motives, satisfaction and loyalty of elementary Taekwondo students' parents in Central Taiwan. The valid questionnaires are 505. After the researchers proceed to the general survey with their evised “Questionnaires about students' parents of motivations, satisfaction and loyalty”, they proceed to infor- mation dealt with through reliability and validity assessment, descriptive statistics, One-Way Analysis of Variance and Pe- arson product-moment correlation. The result of the study indicated as below: 1. The majority who help to fill in the questionnaire are female parent who are around age 36 to 40, mostly work in service industry and salary about $ 30,001-50, 000. NT The health demanding is the most important element of the motivations. The service and professional skills have the highiest satisfaction level. The behavioral loyalty has the high- iest score of the loyalty. 2. The motivations of the pare- nts who have the deferent level of education and occupations have very significant difference. The satisfaction of the parents who in different age, different level of education and occ-upations has very significant difference. The loyalty of the parents who have the different occupations has very signify- cant difference. 3. The motivations, satisfaction and loyalty have the significant positive correlations.