Publication:

嘉義縣立體育館運動社團參與者使用現況與滿意度調查研究

本研究目的旨在探討嘉義縣立體育館各運動社團參與者使用運動場館設施之現況，了解其對場館軟、硬體設施之滿意度高低，並探討造成運動社團參與者使用場館軟、硬體設施滿意度之影響因素，最後針對其未臻完善之處探討改善之道。本研究先採用問卷調查法，針對10個使用嘉義縣立體育館的運動社團之參與者，以「運動社團參與者對嘉義縣立體育館的軟、硬體設施品質滿意度調查問卷」為研究工具進行資料收集，採用SPSS for Windows 12.0 套裝軟體進行統計分析；接著採用深度晤談法，以半結構性問題邀請10位運動社團之社長與社員進行深度晤談。研究結果與發現歸納如下：

一、女性略多於男性，但兩者比例相當；年齡層主要集中在「21-50歲」之間的 青壯年及中年人口；教育程度以大專學歷居多；職業分佈以軍公教族群最高；婚姻狀況以已婚者占大多數；居住地區大多來自於嘉義縣；月收入20,000元(含)以下比例最高。

二、至場館使用時間以一年以下者最多；每週1-2次的使用頻率最高；平均使用時間1-2小時的比例居多；須付費使用者佔多數；親朋好友介紹為主要的運動訊息來源。

三、不同性別、年齡及居住地區之運動社團參與者對場館軟、硬體設施滿意度皆呈現顯著差異，而不同教育程度之運動社團參與者只對場館硬體設施滿意度呈現顯著差異。

四、每次使用時間不同之運動社團參與者對場館軟、硬體設施滿意度皆呈現顯著差異；使用付費情形不同之運動社團參與者、不同運動社團參與者及使用場地不同之運動社團參與者對場館硬體設施滿意度皆呈現顯著差異。

五、運動社團參與者對於場館軟體設施方面，其場館人員的服務品質均獲得一致性的好評，但在硬體設施方面，較不滿意的部分，主要都偏重在設備及設施上。館內不少運動社團普遍面臨營運不佳的窘境。想要提升運動社團參與者對於嘉義縣立館整體設施品質的滿意度，當以加強改善場館硬體設施為優先考量。目前整個嘉義縣立體育館的管理及營運現況仍有很多改進的空間。

The purpose of this study was to investigate sports club members’ current status and satisfaction at the Chiayi County Stadium in order to explore various influential factors thus to provide suggestions for improvement.The subjects of study were members from 10 sport clubs of Chiayi county arena. A survey was conducted to collect data with which the scale entitled: Facility Quality Investigation of Chiayi county was administrated. The gathered data was then computed by SPSS for Windows 12.0 software package. This study also conducted depth interview method to acquire information that was not feasible expressed by subjects in the questionnaire. After the analysis of data and conclusion of interview contend, the results of the study shows:

1.Female member slightly outnumbers male, but both are on considerable proportion. Their ages are mainly between 21-50 years old and with college background. Their occupations are mainly the public servant and the most are married. Most of club members live in the Chiayi County with monthly income below 20,000.

2.Most of members have less than one year membership, and exercise once or twice per week. They paid for participation and receive the program information from friends.

3.There is a significant difference among members’ gender, age, and residential area difference toward the satisfaction on soft and hard facilities. There is a significant difference on members’ education level toward the satisfaction on hard facilities.

4.There is a significant difference on members’ different time of use toward the satisfaction on soft and hard facilities. There is a significant difference on paying statues and their different exercise areas toward the satisfaction on hard facilities.

5.The service quality of arena staff is highly recognized while the hard facilities are considered of needing more improvement. In order to increase the quality of Chiayi County arena, the renovation of facility is urgent and mandated.