Publication:

101年全民運動會參與者動機、涉入程度、滿意度之研究

本研究旨在調查分析101年全民運動會參與者動機、涉入程度與滿意度之探討及相關情形。研究對象為參加本賽會的參與者。研究工具以自編「101年全民運動會參與者動機、涉入程度、滿意度之研究問卷」，問卷採用李克特五分量表計分。共收回有效問卷496份。資料處理採用SPSS12.0 for Windows中文版進行統計分析，統計方法採描述性統計、項目分析、信度分析、因素分析、t檢定、單因子變異數分析、雪費法(Scheffe)事後檢定、皮爾森(Pearson)積差相關及典型相關等分析。研究結果發現：一、男性有較高之運動參與態度，年齡以17~27歲居多，高學歷族群有較高的參與意願，職業狀況以學生為多，受訪者大多居住在中部，參與者身分以選手為多，以第一次參與本賽會居多。參與動機則以社會成就構面最高；涉入程度則以心理層面最高；滿意度則以場館規劃與服務最高。二、不同人口統計變項之參與者在參與動機、涉入程度與滿意度間部份達顯著差異。三、101年全民運動會參與動機、涉入程度與滿意度間呈顯著正相關。

The purpose of this study is to investigate and analysis of the National Peoples Games 2012 participants of the explore and circumstances of involved in motivation, involvement and satisfaction. The object of study for participants to participate in the tournament. Research tools is " National Peoples Games 2012 participants motivation, involvement, satisfaction questionnaire", made by myself. The questionnaire adopted Likert of fifth Scale scoring. Total 496 effective questionnaires. Data processing using SPSS 12.0 for Windows Chinese version to do the statistical analysis, statistical methods included descriptive statistics, item analysis, reliability analysis, factor analysis, reliability analysis, one-way ANOVA analysis, Scheffe post hoc test, Pearson product moment and canonical correlation analysis. The results showed that: Males had a higher sports participation attitude of the age of majority to 17 to 27-year-old. Highly educated groups have a higher willingness to participate, occupational status is almost students. Most of the respondents living in the middle of Taiwan. Participant identification is majority of players, most of them are the first time to participate in the National Peoples Games 2012. The Social achievements has the highest of the Motivation. The Psychological has the highest of the Involvement. The Stadium planning and service has the highest of the Satisfaction. 2. In different demographic variables of participants in the competition motivation, involvement and satisfaction had some significant differences. 3. National Peoples Games 2012 participants involved in motivation, involvement and satisfaction showing a positive relationship.