Publication:

自行車遊憩體驗與滿意度關聯性之研究-以2011安麗紐崔萊心騎日為例

本研究目的主要在調查自行車遊憩體驗與滿意度以2011年臺中安麗紐崔萊心騎日為例，檢驗不同人口背景下各變項是否具差異，進而分析各變項之間的關係，研究結果將提供相關管理單位及未來研究之參考。本研究以問卷調查方式，採便利抽樣發放問卷，針對參與紐崔萊心騎日活動的人給予施測，一共發出500份問卷，有效問卷為487份，回收率97.4%。經Spss14.0套裝軟體分析後發現:一、不同性別與職業在遊憩體驗上有顯著差異。二、不同婚姻狀況在滿意度上有顯著差異，其中已婚滿意度明顯高於未婚。遊憩體驗以情感體驗為主要因素，所獲得的滿意度以產品價值為主。本研究使用典型相關分析，結果發現遊憩體驗對滿意度有正向顯著影響。

The purpose of this study was to explore relationships among recreation experience and satisfaction of bikers in Amway Nutrilite cycling event. Questionnaire consisted of “Scale of recreation experience” “Scale of satisfaction” were administrated to collect data from bicycle riders in Amway Nutrilite bike event in Taichung city of Taiwan. 500 questionnaires were distributed while 487 were valid responses corresponding with a 97.4% return rate. After the analysis by SPSS14.0,the results of study indicate that the bikers with different sex and career have significant differences on recreation experience, in terms of overall satisfaction, the respondents the demographic characteristics of different marital status have significant differences. This study applied canonical correlation analysis to test the relationships among recreation experience and satisfaction. The results show that recreation experience has a positive significant impact on satisfaction.